Generating customized products in collaboration with live designers and agents

ABSTRACT

In some embodiments, a method for generating customized products in collaboration with live designers is disclosed. The method comprises: receiving, at a computer collaboration computer, a request, from a first user interface that executes on a first user device associated with a first user, for assistance in collaborating on an interactive design; wherein the request comprises collaboration parameters; in response to receiving the request, automatically determining one or more designer profiles, each designer profile satisfying one or more of the collaboration parameters; in response to selecting a particular designer profile from the one or more designer profiles: automatically enabling a collaboration on the interactive design between the first user and a second user who has the particular designer profile; wherein the collaboration between the first user and the second user comprises automatically generating and updating product description data having a plurality of key-values pairs associated with the interactive design.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a Continuation of U.S. patent application Ser. No.17/240,074, filed Apr. 26, 2021, which is a continuation in part of Ser.No. 17/038659, filed Sep. 30, 2020, which claims priority to U.S.provisional application No. 62/924,275, filed Oct. 22, 2019; the entirecontents of each of which are hereby incorporated by reference for allpurposes as if fully set forth herein.

FIELD OF THE DISCLOSURE

One technical field of disclosure is generating customized products incollaboration with live designers and agents via interactions withcollaborative computer platforms. Another technical field is managingroles and interactions between designers and users of collaborativecomputer platforms.

BACKGROUND

The popularity and scalability of computer-based collaborationapplications these days are largely stimulated by many recent advancesin computer technologies. Early examples of collaboration applicationsinclude tools that offer collaborative text editing, text messaging, andmulti-user task scheduling. Other collaboration applications offershared spreadsheets, video conferencing, and video-sharing applications.

The recent innovations in information technologies have inspired thedevelopment of multi-user collaboration tools. Due to recenttechnological advances, many tools have been developed to facilitate,for example, online product customization and interactivity capabilitiesto users. Collaborative customization of a product may include allowingmultiple users to collaborate on a digital design, exchange ideasrelated to the design, and provide support and assistance in customizingthe appearance of the product.

However, as the collaboration applications grow and include vendors andthird-party service providers, it becomes more and more difficult toensure that the collaboration sessions meet the requirements set forthin, for example, collaboration agreements between the users.

Therefore, there is a need to provide mechanisms for managingcommunications channels established between users of role-basedcollaborative systems, especially for managing collaborations during theprocess of generating customized products using role-based collaborativesystems.

SUMMARY

The appended claims may serve as a summary of the disclosure.

BRIEF DESCRIPTION OF THE DRAWINGS

In the drawings:

FIG. 1 is a block diagram showing an example environment for designingand manufacturing customized products.

FIG. 2 is a block diagram showing an example of a role-basedcollaboration platform.

FIG. 3 is a block diagram showing a collaboration example implemented ina product collaboration platform.

FIG. 4 is a block diagram showing examples of requesting assistance incollaboration using the product collaboration platform.

FIG. 5A is a block diagram showing an example of a designer selectionprocess based on requests and designer profiles implemented in a productcollaboration platform.

FIG. 5B is a block diagram showing examples of action parametersimplemented in a product collaboration platform.

FIG. 6 is a block diagram showing examples of communications channelsestablished between customers and designers.

FIG. 7A is a flow chart showing an example process of generatingcustomized products in collaboration with live designers and agents of aproduct collaboration platform.

FIG. 7B is a flow chart showing an example process of collaborating witha live designer using a product collaboration platform.

FIG. 8 is a block diagram showing examples of roles in a productcollaboration platform.

FIG. 9 is a block diagram of a computer system on which embodiments ofthe approach may be implemented.

DETAILED DESCRIPTION

In the following description, for the purposes of explanation, numerousspecific details are set forth in order to provide a thoroughunderstanding of the method described herein. It will be apparent,however, that the present approach may be practiced without thesespecific details. In some instances, well-known structures and devicesare shown in a block diagram form to avoid unnecessarily obscuring thepresent approach. Embodiments are disclosed in sections according to thefollowing outline:

-   -   1. GENERAL OVERVIEW    -   2. EXAMPLE COMPUTER ENVIRONMENTS        -   2.1. USER DEVICES        -   2.2. CLIENT APPLICATIONS        -   2.3. FRONT END SERVERS        -   2.4. CORE SERVICES            -   2.4.1. GENERATING PRODUCT DESCRIPTION DATA            -   2.4.2. GENERATING KEY-VALUE PAIRS            -   2.4.3. GENERATING A GRAPHICAL USER INTERFACE        -   2.5. EXAMPLE MANUFACTURING SYSTEM        -   2.6. EXAMPLE MANUFACTURING PROCESS        -   2.7. EXAMPLE PRODUCT COLLABORATION PLATFORM    -   3. EXAMPLE OF GENERATING CUSTOMIZED PRODUCTS IN COLLABORATION        WITH LIVE DESIGNERS AND AGENTS    -   4. KEY-VALUE PAIRS    -   5. COLLABORATION EXAMPLES        -   5.1 CUSTOMER-DESIGNER COLLABORATION        -   5.2. SHARING ACCESS TO PRODUCT DESCRIPTION DATA        -   5.3. REQUESTING ASSISTANCE FROM A DESIGNER            -   5.3.1. DIRECT REQUEST            -   5.3.2. REQUEST VIA A SEARCH            -   5.3.3. REQUEST VIA AN ADVERTISEMENT            -   5.3.4. REQUEST VIA EXPLORING    -   6. PROFILES OF DESIGNERS        -   6.1. EXAMPLE PROFILE        -   6.2. PARAMETRIC REQUESTS        -   6.3. SELECTION OF A PARTICULAR DESIGNER    -   7. EXAMPLE CHANNELS OF COMMUNICATION    -   8. EXAMPLE PROCESS OF COLLABORATING WITH A LIVE DESIGNER        -   8.1. SELECTING A PARTICULAR DESIGNER        -   8.2. HANDLING DESIGN MODIFICATIONS RECEIVED FROM A LIVE            DESIGNER        -   8.3. HANDLING DESIGN MODIFICATIONS RECEIVED FROM A CUSTOMER    -   9. RATING AND SCORING        -   9.1. BASED ON SKILLS AND QUALIFICATIONS        -   9.2. BASED ON PERFORMANCE        -   9.3. BASED ON AVAILABILITY        -   9.4. OTHER FACTORS    -   10. ROLE-BASED COLLABORATION PLATFORMS        -   10.1. ROLE-BASED COLLABORATION        -   10.2. USER ROLES        -   10.3. USER PROFILES        -   10.4. DESIGNER PROFILES        -   10.5. DESIGNER DESIGNS        -   10.6. PRODUCT DEFINITIONS        -   10.7. ATTRIBUTE REPRESENTATIONS        -   10.8. GLOBAL-KEY-VALUES        -   10.9. COLLABORATION COMPONENTS            -   10.9.1. USER INTERFACE ELEMENTS            -   10.9.2 USER INTERFACE ELEMENTS FOR DESIGN AREAS        -   10.10 PRODUCT OPTIONS FRAMEWORK        -   10.11. ATTRIBUTE ENGINES        -   10.12. USER COMPUTERS        -   10.13. COLLABORATION SERVER        -   10.14. MONITORING SYSTEM′        -   10.15. PROCESSORS    -   11. JOURNALED LIST AND COLLABORATION    -   12. MANUFACTURE OF CUSTOMIZED PRODUCTS    -   13. IMPLEMENTATION MECHANISMS

1. General Overview

In some embodiments, an approach for generating customized products incollaboration with live designers and agents of a product collaborationplatform is presented. The presented approach for collaboration withlive designers is an automated concierge system supported by the productcollaboration platform in which live designers assist customers ingenerating interactive digital designs of customized products. In someembodiments, the requests for assistance are generated and processedautomatically. Selecting the designers who can respond to the requestsand designating the selected designers for collaboration sessions arealso managed automatically.

A product collaboration platform may be implemented in a computerserver, a distributed computer system, a cloud-based system, and thelike. The platform may be configured to allow users, designers, agents,customers, and support engineers to design, create, collaborate, andmodify digital designs of products such as greeting cards, weddinginvitations, water bottles, picture frames, and the like.

Digital designs may be transmitted from a product collaboration platformto manufacturing servers, or manufacturing entities, that may use thereceived digital designs to manufacture products either digitally orphysically. The manufactured product may, in turn, be delivered torecipients. An example computer environment for collaborating andcreating digital designs, manufacturing products based on the designs,and delivering the products to recipients is described in FIG. 1-2 .

In some embodiments, a product collaboration platform is used to design,create, and order various products. Examples of the products may includedigital products, i.e., the products designed and delivereddigitally—such as digital gift cards, party invitations in digitalforms, digital greeting cards, announcements in digital forms, and thelike. The products may also include physical products, i.e., theproducts designed digitally but delivered as physical things—such asphysical t-shirts, physical mugs, physical water bottles, physicalpicture frames, and the like.

A product collaboration platform may be used to provide variousservices. Examples of services provided by the product collaborationplatform may include supporting creating and collaborating oninteractive product designs, processing requests for assistance increating interactive product designs, processing requests for servicessuch as sending thank-you cards, joining a community of designers andcustomers that use the platform, and reordering the products.Furthermore, the services may include creating and designing partyinvitations, greeting cards, gifts, and the like. The services may alsoinclude scheduling and planning events that occur periodically, such asbirthdays, anniversaries, due dates, and the like. The services mayfurther include planning events such as engagement parties, weddings,baby-shower parties, welcome-home parties, graduation parties,religious-event parties, and the like. Moreover, the services mayinclude sharing pictures and comments with friends, families,acquaintances, and coworkers.

Users of a product collaboration platform may have assigned roles. Arole assigned to a user is a function of the role that is assumed, orplayed, by the user who participates in a collaboration sessionestablished to create an interactive digital design. Examples of rolesmay include a customer role, a graphics designer role, a customer peerrole, an agent role, an editor role, and the like. Based on the assignedroles, the users may be granted different types of access to productdescriptions of interactive digital designs.

A customer role may be assigned to a customer who is using a productcollaboration platform to customize one or more interactive digitaldesigns offered by the platform. A customer may, for example,edit/modify attributes of an interactive object, view a rendering of thecustomized design, publish the customized design, or request help fromanother user (a designer or a customer support agent) to create ormodify an interactive digital design, request a list of modificationsthat the user proposed for the interactive, digital design, and/ordelete or revert some of the modifications of the digital design.

A designer role may be assigned to a designer who is using a productcollaboration platform to assist someone else in designing aninteractive product design. That may include helping in definingattributes for an interactive digital design, defining default valuesfor the attributes, and/or customizing the design. Additional functionsthat a graphics designer may perform are described later.

Designers are usually highly skilled and trained graphics experts. Thedesigners may utilize their skills and experiences to help others indesigning and customizing products using a product collaborationplatform. The designers assisting in designing and customizing theproducts may be grouped based on their specialties, artistic styles,design preferences, and the like. The designers may specialize indifferent design styles, different genres, different esthetic styles,and the like. For example, some designers may specialize in a specificstyle such as Art Deco, while other designers may specialize in artnouveau, avant-garde, modern, or abstract expressionism.

Designers may also specialize in different color palettes. For example,some designers may specialize in color palettes that are warm, orange,gold, or soft, while other designers may specialize in color palettesthat are cool, cobalt blue, gray, and the like. According to anotherexample, some designers may specialize in color palettes such as blue,teal, green, or gray, while other designers may specialize in colorpalettes such as pink, red, purple, and the like.

Designers may further specialize in different types of products. Forexample, some designers may specialize in designs for weddingparaphernalia, baby shower gifts/invitations, and wedding anniversarygifts/invitations, while other designers may specialize in designs forbirthday party gifts/invitations and the like. Furthermore, somedesigners may specialize in home decor, bedroom decor, kitchen decor,and the like, while other designers may specialize in personal itemssuch as jewelry, personal gifts, personal apparel, shoes, and the like.Other specialties and preferences are described later.

An agent role may be assigned to a user who is using a productcollaboration platform to help someone else customize one or moreinteractive digital designs offered by the platform. An agent may, forexample, view an interactive digital design designed by someone else,and provide comments or feedback on the design. An agent may be grantedaccess to a product description for the customized design, and in someembodiments, may modify the attributes associated with the design.Detailed information about roles is provided in FIG. 8 .

In some embodiments, a presented approach allows receiving, at a productcollaboration platform, a request for assistance from a designer,wherein the request specifies one or more assistance criteria orparameters. The approach allows automatically selecting the designer whomay be capable of providing the required type of assistance anddesignating the selected designer to assist a customer.

Selection of a designer who may be able to provide the requestedassistance may be performed using many approaches. One of the approachesincludes performing a search of a database comprising profiles ofdesigners affiliated with the platform. The search may be performedusing, for example, an artificial intelligence-based approach (describedlater) and utilizing one or more assistance criteria (or parameters)included in the request as search keywords.

Another approach may include using one or more assistance criteria todetermine one or more categories and/or subcategories of designers,computing scores score indicating how well the designers included in thedetermined categories/subcategories meet the one or more assistancecriteria, and selecting one or more designers from the determinedcategories or subcategories based on the computed scores. Additionalapproaches are described later.

In some embodiments, an approach for generating customized products incollaboration with live designers and agents includes managing userroles of users collaborating using a product collaboration platform. Inparticular, the approach may include managing interactions betweencustomers and designers who collaborate in customizing interactivedigital designs of customized products. The approach also includesmanaging access to product description data that captures key-valuepairs describing the parameters and characteristics of the interactivedigital designs as the customer and the designers collaborate on thedesigns. The key-value pairs are described later.

2. Example Computer Environments

In some embodiments, an approach for generating customized products incollaboration with live designers and agents is implemented in a productcollaboration platform. The platform allows users, designers, agents,customers, and support engineers, to, for example, collaborate indesigning and creating digital designs of customized products. Acustomized product may be a digital product, such as a digital giftcard, or may be a physical product, such as a physical t-shirt. Anexample computer environment is described in FIG. 1 .

FIG. 1 is a block diagram showing an example environment for designingand manufacturing products. FIG. 1 , the other drawing figures, and allof the description and claims in this disclosure are intended topresent, disclose, and claim a technical system and technical methods inwhich specially programmed computers, using a special-purposedistributed computer system design, execute functions that have not beenavailable before to provide a practical application of computingtechnology to the problem of machine learning model development,validation, and deployment. In this manner, the disclosure presents atechnical solution to a technical problem, and any interpretation of thedisclosure or claims to cover any judicial exception to patenteligibility, such as an abstract idea, mental process, method oforganizing human activity, or mathematical algorithm, has no support inthis disclosure and is erroneous.

In FIG. 1 , users 10 are individuals who create and design digitaldesigns of products; clients 9 correspond to software applicationsconfigured to facilitate communications between users 10 and front endservers 14; core services 16 correspond to software applications andtools configured to facilitate creating and designing of the digitaldesigns and generating manufacturing instructions for manufacturingfinal products based on the digital designs; and manufacturing 18corresponds to manufacturing servers and applications configured tomanufacture, or cause manufacturing, the final products, generate tokensthat allow recipients of the final products to request services andaccess to core services 16, and attach the tokens to, or depict thetoken on, the final products.

2.1. User Devices

FIG. 1 depicts several examples of users 10. Each of the users 10 mayuse its own, or shared, computer device. Examples of user devices aredescribed later in FIG. 2 (see devices 140A-G).

In some embodiments, examples of users 10 are determined based on theroles that may be assigned to the users. Examples 10A of roles mayinclude a customer, a designer, a client peer, a customer supportengineer, a recipient, and the like. Examples of user roles aredescribed in detail in FIG. 8 .

2.2. Client Applications

Clients 10 in FIG. 1 refer to client applications that are implementedin client servers and that are configured to support requests receivedfrom users 10A. Non-limiting examples of clients 12 may include iOSapplications 12A, Android applications 12B, Web applications 12C, andthe like.

2.3. Front End Servers

Front end servers 14 refer to computer-based servers that are configuredto process requests received from clients 12 and core services 16.Examples of front end servers 14 include one or more WWW servers 14A,one or more application servers 14B, and one or more cryptographicservers 14C. Cryptographic servers 14C may be configured to providecryptographic services for encrypting/decrypting, transmitting, orotherwise communicating data between the entities depicted in FIG. 1 .

2.4. Core Services

Core services 16 in FIG. 1 refer to servers and services implemented ina role-based collaboration platform configured to providefunctionalities for creating and designing digital designs, handlecollaboration requests, and facilitate the customization requestsreceived from users 10. The role-based collaboration platform isdescribed in detail in FIG. 2 .

2.4.1. Generating Product Description Data

Referring again to FIG. 1 . a customization process performed by a user,of users 10, and intended to generate a digital design of a customizedproduct is captured in so-called product description data, which thenmay be translated into a manufacturing description comprising productand manufacturing instructions.

The product and manufacturing instructions may include digital designspecifications, data, and code needed to manufacture a custom product.That may include instructions for generating, for example, a 3D geometryfor digital final products. This may also include generatinginstructions for generating 2D and/or 3D patterns that may be used tocut, cast, or form physical components of physical final products. Thepatterns may be parametric, i.e., they may have parameters that, throughencoded relationships, adjust the form of the pattern for a specificneed.

For instance, a set of 2D patterns for a t-shirt graded based on sizemay become a parametric pattern by interpolating grade curvatures. Asingle parametric value may set this automatic grading. The singleparametric value is usually called a ‘size.’

The product instructions may also include models, including 2D and 3Dmodels that are used to form, through additive manufacturing, orsubtractive manufacturing, portions of a product. The models may beparametric, i.e., they may have parameters that, through codedrelationships, adjust the form of the model for a specific need. Forinstance, a set of 3D models may represent a bike helmet. Each model mayfit a statistically normed human head of a specific age. A codedrelationship between the models may allow for interpolation of the setof models for a specific age. A single parametric value may set theautomatic interpolation. The single parametric value in this case isusually called an ‘age.’

The product instructions may also include material properties such as aphysical material used to form a product from a pattern. Some materialproperties may be parametric, i.e., they may be selected or changedduring the manufacturing time.

The properties may also include a body color. For instance, the color ofa fabric may be selected for manufacturing a t-shirt. According toanother example, the color of plastic may be selected for manufacturinga bike helmet.

The properties may also include a body texture such as the fabric weaveof a t-shirt may be specified to be smooth or slubby. For instance, thesurface of a plastic bike helmet may be polished or satin. Each propertyis necessarily specific to each class of materials. Examples ofmaterials and properties may include a fabric (such as a weave or knittype, a fiber type (cotton, wool, flax, polyester, polypropylene), athread size, a thread count, a color, an integral design (ikat, knit,tapestry), a bolt width, a selvage type, a surface (hand), and the like.

The properties may also include plastics, which may includesub-properties such as color, surface quality (a bidirectional luminancefunction), melting point, impact resistance, forming method(thermoplastic, cast), a type (acrylic, abs, polypropylene, etc.), andthe like.

The properties may also include metals, which may include sub-propertiessuch as a type (aluminum, steel, copper, brass, etc.), a color, asurface quality (e.g., a bidirectional luminance function), a meltingpoint, a tensile strength, a shear strength, toxicity, and the like.

The properties may also include non-woven specified by a type (paper,felt, Tyvek, etc.), a color, a surface quality (e.g., a bidirectionalluminance function), a surface type (hot pressed, natural, textured,etc.), a weight per square meter, an acid content, a compatible media,coating, and the like.

The properties may also include metamaterials which may be described asa combination of multiple materials created during a manufacturingprocess. For instance, during a fused deposition manufacture, plasticswith a variety of properties may be mixed to provide a physical productwith gradations of flexibility, durometer, and the like. According toanother example, during laser sintering of metals, a mix of metal alloyswith a variety of properties may be deposited, resulting in a productcomposed of gradations of metallic properties. According to yet anotherexample, during high-resolution uv-printing, layers of the uv-curedmaterial with different refractive indices may be deposited, resultingin a large variety of optical effects.

The properties may also include embellishments such as a trim-color,designs, and applied ornaments. The trim colors may indicate the colorof the edging around the sleeve of a t-shirt, the color of the trimaround the base of a bike helmet, and the like.

The designs may indicate a custom printed front of a t-shirt, a customthermal printed design to the side of a bike helmet, and the like.

The applied ornaments may indicate rhinestones on a t-shirt, holographicspangles on a bike helmet, and the like.

Some properties may apply to a large class of products and may allow fora limited set of properties to be transferred from one product toanother. Other properties may be specific to a particular product ormanufacturing method.

It may be appreciated that much of the novel art of the system andmethod is in enumerating the constraints imposed by manufacturing aspecific custom product and crafting these constraints as a set ofproduct option key-value pairs. These manufacturing constraints arepropagated through the entire system and method, and using these productoption key-values, allows for the manufacturing of a series of customproducts that meet these physical constraints.

Referring again to FIG. 1 , in some embodiments, core services 16 referto services implemented in a role-based collaboration platform. In thedepicted example, core services 16 may be provided by one or morereal-view (RLV) servers 16A and a product option framework 16AA. BothRLV servers 16A and product option framework 16AA may use one or moredata tier databases 16B, including RLV Data 16C, a product optionsdatabase 16D, a transaction database 16E, and the like. Examples of theRLV approaches are described, for example, in U.S. Pat. Nos. 8,856,160,9,436,963, 8,654,120, 8,712,566, 8,958,633 B2, and 9,436,963; and U.S.patent application Ser. Nos. 17/193,512, 17/143,955, 17/038,659, and16/867,898.

In some embodiments, core services 16 may also utilize internal tools16F, such as a “Phlow” computational photographical tools 16E, customersupport tools 16G, a launch pads tools 16H, and the like.

Product option framework 16AA is also referred to as a persistent designdata framework. The framework data may include a product options set,which may include a set of product options pertaining to a specificproduct type. In some embodiments, depicted in FIG. 2 , a set of productoptions contains the product instructions generated by, for example, aproduct option framework 110 and collaboration components 106, shown inFIG. 2 , for manufacturing, or producing the product. Examples of theproduct option frameworks are described, for example, in U.S. Pat. Nos.8,856,160, 9,436,963, 8,654,120, 8,712,566, 8,958,633 B2, and 9,436,963;and U.S. patent application Ser. Nos. 17/193,512, 17/143,955,17/038,659, and 16/867,898.

Referring again to FIG. 1 , product option framework 16AA is configuredto provide services for transforming ProductOption key-value pairs(i.e., manufacturing constraints) from one product to the other.Transforming the ProductOption key-value pairs from one product toanother may require, for example, transforming the color space (i.e.,sRGB to CMYK US Web Coated (SWOP) v2), transforming an image from rasterto vector, and/or resizing the image for the fit. An example use case ofthe product option framework is described in detail in FIG. 2 .

In some embodiments, there are two basic types of product instructions(1) fixed (that includes the instructions for the product that are fixedand not customized), and (2) custom (that contains the logic totransform a user interface parameter into a product instruction).

In some embodiments, the product option set contains the logic toenumerate each customizable option in a manner that presents a completeuser interface to change the parametric product instructions.

The instructions for manufacturing a customized product are usuallyparametric. The parameters include the size of the customized product(this can be multi-dimensional, and include width, height, and depth).The parameters may also relate to human size or age. The parameters mayalso be custom and based on biometric information.

The parameters may also include a component body color, a component bodytexture, a trim body color, a trim body texture, a design area, and thelike.

2.4.2. Generating Key-Value Pairs

In some embodiments, a product option may be represented as a key-valuepair. The key-value pair is a label that may span individual productsand represent a class of products. The keys of pairs may include amaterial type, a color, a size, and the like.

The value in a key-value pair is a specific discrete or continuous valuethat sets a manufacturing instruction. Examples of discrete (enumerated)values may include a discrete type of fabric such as cotton,cotton-polyester blend, silk, and the like. The discrete values may alsoinclude specific colors, such as white, navy, black, and the like.

Examples of continuous values of key-value pairs may include a singleelement, such as length or a ribbon, a vector, such as the size of aframe for a print (width (in inches)) or a height (in inches)), or thesize of a box for the European countries, such as a size of a box forthe EU (width (in millimeters), height (in millimeters), depth (inmillimeters)).

The values may also reference a known file type, such as an image forthe design on a t-shirt, such as an embroidery file for the back of ajacket, such as an engraving design for a bracelet, and the like.

In some embodiment, values in key-value pairs may include a set ofgraphic primitives for a design, such as an image, a line, a circle, arectangle, a text, a group, and the like.

The product option key-values may have default values. Default valuesare pre-set values that will produce a product without changing anykey-value pairs through customization. When key-values are changed theymay produce a product option framework event chain. A product optionframework event chain is a journal of each key-value change ordered intime.

A product type may itself be represented by a product option key-value.Using this option type, one product type may be associated with anotherproduct type through a well-known relationship.

In some embodiments, a product option framework event chain includes oneor more products, and the chain may represent or memorialize an event.The products may represent or memorialize an event. Examples of eventsmay include invitations, save-the-date cards, birthday cards, birthdaygifts, anniversary cards, birth announcements, RSVP cards, holidaycards, holiday gifts, thank-you cards, get-well cards, and the like.

Many products fit into an event chain. For example, the products thatfit into a wedding event may include the following products: save thedate products, invitations, RSVPs, bachelor party invite products,bachelorette party invite products, party favors products, gift registrycards, place cards, napkins, wedding programs, wedding gifts, thank-youcards, wedding keepsake photos, and the like.

Examples of products that may fit into a birthdate event may include thefollowing products: invitations, RSVPs, party bags, party keepsakephotos, and the like.

In some embodiments, in a product option set event chain, a key-valuepair encodes the next product in the chain. For example, an invitationmay be chained to an RSVP card. A key-value may also encode the role ofthe chained event. For example, a chained RSVP card key-value mayfurther include a recipient of the invitation as the sender role for theRSVP card.

A key-value pair may also encode the shared properties used to set thechained product's properties. For instance, a design for the invitationmay be shared with the RSVP card. A key-value may also encode the timingfor the chained product. Typically, the event chain properties arecustom (parametric), and they may be changed by a product designer tofit a specific product set.

2.4.3. Generating a Graphical User Interface

In some embodiments, a product option framework is configured togenerate a product option framework user interface. Accordingly, eachproduct options set is associated with logic and code to build a userinterface element for each parametric product option. Furthermore, eachproduct options set contains style hints so that each user interfaceelement may be artfully placed to produce a high quality userexperience.

Typically, user interface elements are designed to match each class ofvalues found in all products covered by a product option framework. Newuser interface elements may be added as the product categories expand.The user interface elements may include a design view, a color editor, afont editor, a size selector, a texture selector, a text editor, afabric swatch selector, a product real view, and the like.

In some embodiments, a product options framework cooperates with a userproduct renderer that may be implemented in, for example, a RealViewserver 16A. The user product renderer may be configured to render viewsof a custom product as though it is already manufactured. Typically, ituses a product option set of key-values as input. It creates one or morerun-time assets using computational photography of the manufacturedproduct.

2.5. Example Manufacturing System

Referring again to FIG. 1 , manufacturing instructions may becommunicated from core services 16 to manufacturing 16, which mayinclude one or more manufacturing servers 16AAA. Servers 16AAA mayreceive the manufacturing instructions, process the instructions, andcommunicate with a vendor manufacturing application 18A to generate, forexample, manufacturing data, operator directions, tool/machine codes,and the like. The application may also generate information about anorder state, a packing slip, a production sheet, and the like. Some ofthat information may be communicated to a carrier (shipping) serviceselected to deliver the final products to the recipients.

For the creation of RealView assets, a final product may be manufacturedusing markups. A markup for, for example, a body color of a product maybe made by specifying a distinct and separate color for the BodyColorkey-value. A markup for the trim color of a product may be made byspecifying a distinct and separate color for, for example, a TrimColorkey-value pair. A markup for a design area of a product may be made byspecifying a specific marker type (e.g., a removable linear markup, adigital markup, or a digital field markup) for a design-area image.

Construction of a so-called Product RealView geometry may be performedusing computational photographic techniques using product manufacturedwith markup. For example, a BodyColor area of a surface may berecognized and layered as a custom computer graphics shader forrendering light, color, and texture. Each TrimColor area's surface maybe recognized and layered as a custom computer graphics shader forrendering light, color, and texture. Rendering of the Product RealViewmay be performed by setting its product option key-values, and shadingeach of its constructed layers.

2.6. Example Manufacturing Process

A manufacturing process may pertain to manufacturing a digital productas well as manufacturing a physical product. Since the manufacturinginstructions for generating a product are generated based on a pluralityof key-value pairs for a digital design of the product, in somesituations, the same manufacturing instructions may be used tomanufacture the digital product as well as to manufacture the physicalproduct.

In some embodiments, a product options framework (described in detail inFIG. 2 ) builds an interface for a key called OutputStyle. The interfacefor the OutputStyle key may allow a designer (or any other collaborator)to select values for the media for the presentation of an interactivedesign. The choices may include a JPEG Image, a GIFF Image, and an H264Video.

If a designer chooses the GIFF Image option, then the product optionsframework may send the instructions to the manufacturing system totraverse each of the key-values in the KeyValueJournal, and for eachkey, and use a User Product Renderer to render the state of the customphysical product with that modification as images in the sRGB 32-bitRGBA format. Subsequently, the manufacturing system may store therenderings in a local image cache.

Then, the manufacturing system may traverse the images stored in thelocal image cache and determine an optimal color palette for thatcollection of images.

Subsequently, the manufacturing system may convert the images in thelocal image cache from 32-bit RGBA format to 8 bit Indexed color.

Then, the manufacturing system may embed a digital watermark thatencodes the input KeyValueJournal's ULM in the 8 bit indexed color imagecache.

Next, the manufacturing system may begin encoding the image file. Forexample, the manufacturing system may write the header bytes; write theLogical Screen Descriptor bytes; write the found color palette as a gifGlobal Color Table; write the gif 8 bit character application name; andembed metadata as a comment (or a watermark) which encodes the inputKeyValueJournal's ULM.

Next, the manufacturing system sets a FrameCount to 1 and proceeds toprocess each frame in the image file. The processing includes checkingif there is an image in the 8 bit indexed color image cache; if so, thenthe manufacturing system continues; otherwise, the manufacturing systemproceeds to take the next image.

To continue, the manufacturing system writes the gif Graphic ControlDescription for the FrameCount, and then processes the first 8 bitindexed color image cache into blocks of 255 LZW compressed bytes.

Next, the manufacturing system writes the compressed bytes and removesthe first image from the 8 bit indexed color image cache. Then, themanufacturing system increments the FrameCount and repeats the processfor the next frame.

Once the manufacturing system processes all frames, the manufacturingsystem writes the file terminator (such as an ASCII code for zero) tothe image file and outputs the manufactured GIF product.

At this point, executing the manufacturing instructions to manufacturethe product ends, and the manufacturing of the product is completed.

2.7. Example Product Collaboration Platform

In some embodiments, the approach for generating customized products incollaboration with live designers and agents is implemented in one ormore computer systems that host a product collaboration platform.Alternatively, the approach may be implemented in one or more computersystems that communicate with the collaboration platform but that do nothost the platform itself. For the clarity of the description, it isassumed that the computer environment supporting the approach presentedherein is implemented in the product collaboration platform.

FIG. 2 is a block diagram showing an example of a role-basedcollaboration platform 1. In the example depicted in FIG. 2 , a computercollaboration system 100 includes a user profiles database 102, aglobal-key-values database 103, a product data definitions database 104,an attribution trees database 105, collaboration components 106, aproduct options framework 110, an attribute engine 108, one or moreprocessors 120, one or more memory units 122, and one or more frameworks129-136.

Furthermore, computer collaboration system 100 includes a collaborationserver 155, one or more designer databases 562, one or more designdatabases 564, an agreement processor 152, a communications processor153, and a code embedder 158. Computer collaboration system maycommunicate directly, or via one or more communications networks 130,with one or more user computers 140A-140G, all described in detaillater.

In some embodiments, collaboration server 155 comprises a monitoringsystem 156, a request analyzer 159, an interactivity module 577, and adesigner selector 566. Additional modules may also be included incollaboration server 155. Details about collaboration server 155 aredescribed later.

Computer collaboration system 100 shown in FIG. 2 is provided herein toillustrate clear examples and should not be considered limiting in anyway. Other computer collaboration systems may include additionalcomponents such as computer servers, various input/output devices, andadditional software and/or hardware components that are not depicted inFIG. 2 . Other computer collaboration systems may be implemented incloud-based systems, distributed computer networks, and the like. Othercomputer collaboration systems may include fewer components than examplecomputer collaboration system 100 shown in FIG. 2 . Computercollaboration system 100 is described in detail later.

3. Example of Generating Customized Products in Collaboration with LiveDesigners and Agents

To provide clear examples, a designer is a highly skilled and trainindividual who is affiliated with a support team of a collaborationcomputer system, in which a support agent is any member of the supportteam. Some designers may also be support agents or support engineers.However, to simplify the examples, the references are made to thedesigners as a group of individuals who are available to provideassistance to customers of the collaboration platform.

FIG. 3 is a block diagram showing a collaboration example implemented ina product collaboration platform. In the depicted example, a customer202 collaborates with a designer 212 and/or a customer support agent216. The roles of individuals 202, 212, and 216 and the different waysof collaborating are described in detail in FIG. 8 . In other examples,customer 202 may contemporaneously collaborate with several peers,several support agents, and/or several designers.

In FIG. 3 , customer 202 communicates with designer 212 via acommunications session established along link 256 and communicates withcustomer support agent 216 via a communications session establishedalong link 252. The data communicated by designer 212 are transmitted tocollaboration server 155 via a link 204A; the data communicated bycustomer 202 are transmitted to collaboration server 155 via a link202A; and the data communicated by agent are transmitted tocollaboration server 155 via a link 216A.

In some embodiments, monitoring system 156 of collaboration server 155intercepts a data stream exchanged along link 256 and/or intercepts adata stream exchanged along link 252. Collaboration server 155 maycooperate with product options framework 110 and transmit (20E1) data toproduct options framework 110. Collaboration server 155 may alsocollaborate with attribute engine 108 and transmit (20E3) data tocollaboration server 155.

Furthermore, collaboration server 155 may cooperate with requestanalyzer 159 and transmit (20E2) a request made by customer 202 for, forexample, assistance from designer 212 (or agent 216), to requestanalyzer 159.

In some embodiments, request analyzer 159 may request and receive (20E4)the data from product options framework 110. Furthermore, requestanalyzer 159 may request and receive (20E5) the data from attributeengine 108. Request analyzer 159 may also request information fromdesigner database 562, designs database 564, and the like. Processing ofthe request is described in detail later.

Collaboration server 155, product option framework 110, attribute engine108, and request analyzer 159 may cooperate. This may include journalinga plurality of key-value pairs generated during the interactive sessionduring which designer 212, customer 202, and customer support agent 216create the interactive digital design. This may also includetransforming ownership and license agreements, embedded in the pluralityof key-value pairs journaled during a collaboration session, into, forexample, a graph-network and then into an ownership-agreement tree. Thismay also include evaluating the ownership-agreement tree with respect tocommunications channels 256 and 252, established between customer 202,designer 212, and customer support agent 216, respectively to determinewhether any communications between any users 202, 204, and 216 violatedany constraints included in the ownership-agreement tree.

Collaboration server 155, product option framework 110, attribute engine108, and request analyzer 159 may also cooperate when a request forordering, for example, a physical product corresponding to theinteractive digital design is received. In response to receiving therequest, collaboration server 155, product option framework 110,attribute engine 108, and request analyzer 159 may collaborate togenerate, determine, or retrieve, a token 330 that represents aplurality of key-value pairs for the interactive design.

In some embodiments, digital token 330, capturing a plurality ofkey-value pairs for the product, may be stored at a location in astorage unit. The location may be identified using a hyperlink or aUUID, as described before. The generating of the token and storing ofthe token may be performed by, for example, a code embedder 158,depicted in FIG. 2 .

In some embodiments, the hyperlink pointing to the location at which theplurality of key-value pairs is stored, or the ULM, is communicating toa manufacturing server 335. Manufacturing server 335 may retrieve, basedon the hyperlink or the ULM, the plurality of the key-value pairs, andtranslate the pairs into, for example, manufacturing instructions formanufacturing an actual product. Then, manufacturing server 335 may usethe manufacturing instructions to manufacture, based on the key-valuepairs, an actual product. Depending on the manufacturing instructions,the actual product may be either a digital product 332 or a physicalproduct 334.

Digital product 332 may be a digital greeting card, a digitalinvitation, or the like. Physical product 334 may be a physical waterbottle, a physical mug, or the like.

In some embodiments, manufacturing server 335 generates a token thatcaptures token data and describes how a user may request servicesrelated to the manufactured product, and how to access a productcustomization platform. The token, i.e., token digital data, may beencoded in a token label.

In some embodiments, if the actual product is a digital product 332,then a token label is a token digital label pasted into an image ofdigital product 332. However, if the actual product is a physicalproduct 334, then a token label is a token physical label attached tothe physical product 334.

4. Key-Value Pairs

In some embodiments, a method for generating a customized product incollaboration with live designers or agents comprises managing productdescription data created and maintained for an interactive design forthe product. The product description data for interactive design mayinclude data that digitally captures the characteristics and parametersof the interactive design. Product description data may be used tomanufacture the customized product corresponding to the interactivedesign. Product description data may be also used to generate agraphical visual representation of the interactive design that iscapable of custom manufacture with a plurality of variable productattributes. Product description data may be parsed by a collaborationserver to identify a plurality of global-key-values pairs that arejournaled within the product description data for a plurality ofcontributors.

A global-key-values pair usually includes a key and a value associatedwith the key. The global-key-values pair is referred to as globalbecause it is global to a current collaboration session. While the keyhas a persistent meaning across all transactions, the value is scoped toa specific collaboration session. Furthermore, all global-key-valuespairs created and modified during a particular collaboration session arejournaled and saved for that particular collaboration session.

Based on, at least in part, the plurality of global-key-values pairs, anownership-attribution tree is constructed. Based on, at least in part,the ownership-attribution tree, manufacturing instructions forcustomizing the physical product and according to the plurality ofvariable product attributes are generated. The manufacturinginstructions may be transmitted to a product customization server tocause a manufacturing entity to proceed with generating a customizedproduct based on the manufacturing instructions.

Examples of the global-key-values pairs may include: an age restrictionkey-value that includes an age restriction key and an age value; acontent lock key-value that includes a content lock key and a contentlock key value; a blacklist key-value that includes a blacklist key anda blacklist; a whitelist key-value that includes a whitelist key and awhitelist; an ownership key-value that includes an ownership key and auser universally unique identifier (user ID); a copyright key-value thatincludes a copyright key and a user ID; a license key-value thatincludes a license key and a universally unique identifier for aspecific license agreement held between an owner or a primary designerand a computer collaboration server; a customer support key-value thatincludes a support key and a support agent contract identifier; and anattribution key-value that includes an attribution key and a universallyunique identifier that references a set of software instructions formanufacturing to apply a marking on a product as may be directed bycopyright or licensing agreements. Other global-key-values, such askey-values that are specific to an implementation or a line of products,may also be implemented.

In some embodiments, the product description data for the interactivedesign is generated as one or more modifications to the interactivedesign are received from one or more user interfaces and are used toupdate the interactive design.

The plurality of global-key-values pairs journaled within the productdescription data may be originated when a customization session forcustomizing the interactive design is initiated. The plurality ofglobal-key-values pairs may be updated each time when a contributor, whohas been granted a valid license and who participates in thecustomization session, provides modifications to the interactive design.The plurality of global-key-values pairs may carry license agreementinformation and restriction information specific to the customizationsession and the interactive design.

In some embodiments, upon detecting that no further modifications forthe interactive design are provided, the plurality of global-key-valuespairs journaled within the product description data are stored in aglobal-key-values database.

5. Collaboration Examples

Computer collaboration system 100, shown in FIG. 2 , may support avariety of collaboration sessions. The collaboration session may beestablished between two or more users. The types of collaborationsessions may depend on the roles that are assigned to the users whoparticipate in the sessions. For example, a customer may collaboratewith a customer support agent, engage in creative work with a graphicdesigner, ask an agent or a designer for help in modifying a customproduct template, collaborate with the customer's peers, watch adesigner create a design in real time, watch a designer demonstrate howto create a design offline, watch a preview of how to create a specificcustom product, and/or watch an edited set of journaled actionsperformed by a graphics artist to learn how to solve a specific designproblem.

5.1. Customer-Agent Collaboration

A customer may collaborate with a designer, also referred to as a livedesigner or an agent. For example, a customer may ask for assistancefrom a designer to help the customer customize an interactive design andshow the customer how the designer would modify the interactive designto achieve the design that the customer would like to see.

Examples of collaboration sessions between a customer and a designer mayinclude situations when a customer is exploring a product web page in amarketplace site and needs help tweaking the design, such as a partyinvitation, a mug design, and the like. Another example may include asituation when a customer is exploring a product web page in amarketplace site depicting a picture of a mug and wants to tweak thedesign. Other examples may include a situation when a customer finds aninteresting design for a wedding invitation, a holiday card, a customblanket, or the like, but does not know how to modify the design. Insome other situations, a customer wants to contact customer service orcall a help desk and ask for assistance in using the collaborationtools.

5.2. Sharing Access to Product Description Data

Customization of an interactive design in collaboration between acustomer and a live designer may include creating the design andmodifying the design by both the customer and the designer. To be ableto customize the design, the customer and the designer may share accessto product description data associated with the design.

In some embodiments, to be able to collaborate on an interactive designwith a graphics designer, a customer may request a collaboration sessionbetween the customer and the designer supported by a collaborationplatform. Once the session is established, the customer and the designermay share access to product description data that are associated withthe interactive design and that include corresponding key-value pairs.

A collaboration session may support a communications session between thecustomer and the designer, a modification session for modifying aninteractive design by the customer, a modification session for modifyingthe interactive design by the designer, and the like. The sessions maybe merged into one collaboration session. Examples of different sessionsare described in FIG. 6 .

A modification session for modifying an interactive design may beestablished for each customer a designer, or both.

To initiate a modification session for a customer, a computercollaboration system may generate a user interface for the customer. Theinterface may be generated based on, at least in part, informationstored in a customer profile. That information may include informationindicating the customer's role. The user interface may include thefunctionalities that are specific to the customer, and that allow thecustomer to collaborate with others, modify the attributes of aninteractive design, store the modifications in a product descriptionassociated with the interactive design, store the modifications in ajournaled list of modifications for the interactive design, prune andreorder the journaled list, and publish the rendering of the modifiedinteractive design.

In some embodiments, the computer collaboration system may causedisplaying, in a user interface executing in a user device of thecustomer, an interactive design along with annotations representingattributes, attribute groups, and the locations within the design towhich the attributes apply. The attributes, default values for theattributes, and default ranges for the values for the attributes may beprovided by an attribute engine which may be part of the computercollaboration system. The attribute engine may define and/or filter theattributes according to constraints provided by manufacturers,designers, or system administrators.

In response to receiving, in the user interface, a rendering of theinteractive design with the annotations, a user may select, using thefunctionalities of the user interface, a specific attribute or aspecific attribute group at a specific location within the depiction ofthe interactive design and select or adjust a value associated with theattribute. For example, the user may select a width-attribute and use aslider object, provided by the user interface, to set a new value forthe width parameter. The new value of the parameter may be transmittedas a serialized key-value pair to a product options framework.

In response to receiving, in the user interface, the customer may alsorequest assistance from the designer. Examples of various ways ofrequesting assistance from the designer are described in FIG. 4 .

If a customer requests assistance from a designer, a collaborationplatform may allow the customer and the designer to share access to theproduct description data that are associated with the interactive designand that include the corresponding key-value pairs. For example, uponreceiving the request, the platform may initiate a modification sessionfor the designer and may generate a user interface for the designer. Theinterface may be generated based on, at least in part, informationstored in a designer profile. That information may include informationindicating the designer's role. The user interface may include thefunctionalities that are specific to the designer, and that allow thedesigner to collaborate with others, modify the attributes of aninteractive design, store the modifications in a product descriptionassociated with the interactive design, store the modifications in ajournaled list of modifications for the interactive design, prune andreorder the journaled list, and publish the rendering of the modifiedinteractive design.

The collaboration platform may allow either the customer or the designeraccess to the product description data, or both. However, the switchingbetween the access may be implemented each time either the customer orthe designer requests access to the product description data.

The switching between the access may be performed multiple times,usually until the customer and the designer are satisfied with theresulting interactive design or until they decide to terminate thecollaboration session. At that time, serialized key-value pairs for theinteractive design at a location on a server or in a cloud system arestored and a hyperlink to the location where the pairs are stored iscreated. Upon receiving a serialized key-value pair, the product optionsframework may store the serialized key-value pair in a journaled list ofmodifications for the interactive design.

Upon receiving a request to view the journaled list from the user, theattribute engine may provide the journaled list to the user interfaceexecuting on the user device and cause the user interface to display thejournal list. At this point, the user may review the modificationsincluded in the journaled list, reorder the modifications included inthe list, remove some modifications from the list, and/or requestapplying the modifications included in the list to the interactiveobject. The user may also request to generate a rendering of the currentinteractive design. If the rendering of the current interactive designis completed, the user may view the rendering in any of a plurality ofavailable views.

In some embodiments, the user may accept the rendered depiction of themodified design and request that the customized design be sent to amanufacturer or a distributor. Then the user may place an order for anactual product that is based on the customized design provided to themanufacturer or distributor.

5.3. Requesting Assistance from a Designer

Suppose that a user would like to design a greeting card that has aparticular floral pattern as a background. Suppose that the user likesmodern floral patterns; however, the user does not have access to suchpatterns and does not know the names of such patterns. Furthermore,suppose that the user would like to use a modern floral pattern that isexpressed in a pastel color palette. Moreover, suppose that the userwould like to superimpose a textual arrangement in front of the floralpattern and that the textual arrangement is provided in a PDF format. Inaddition, suppose that the user would like to add, to the greeting card,a picture of his children and that the picture is provided in a JPEGformat. Finally, suppose that the customer is rather inexperienced indesigning greeting cards.

One solution to this problem is to invite the user to access a productcollaboration platform, described herein, and then allow the user torequest assistance from an experienced designer to collaborate with theuser on creating the customized greeting card described above. Examplesof different ways of getting in touch with the designers available tocollaborate are described in FIG. 4 .

FIG. 4 is a block diagram showing examples of collaboration withdesigners and agents. The depicted example illustrates different waysfor users to get in touch with designers. However, the depicted examplesare provided to merely illustrate some options and should not be viewedas limiting in any way. Other options may also be implemented, and soare other types of graphical interfaces used to provide and present theoptions may also be implemented.

An example depicted in FIG. 4 shows a GUI 400 that may be generated on auser computer, such as devices 140A, 140B, 140C, and 140D shown in FIG.2 . Generating GUI 400 on the user computer may be initiated once a userdevice of the user computer establishes a communications connection withcomputer collaboration system 100 shown in FIG. 2 .

In some implementations, once the communications connection isestablished, collaboration server 155, which is part of computercollaboration system 100 shown in FIG. 2 , generates data to be used bythe user computer to generate GUI 400. In some implementations, the datamay be generated by collaboration server 155 itself; in otherimplementations, the data may be generated by one or more modules ofcollaboration server 155. For example, the data may be generated by aninteractivity module 577.

Once the data for generating GUI 400 is generated, collaboration server155 communicates that data to a user device via a communicationsconnection already established between the user device and computercollaboration system 100.

Upon receiving the data, the user device launches a browser, uses thedata to generate GUI 400, and displays GUI 400 in the browser running onthe user device.

In some implementations, GUI 400 includes a set of interactive buttons,including, for example, a LIVE button 411, a Search button 421, aTrending button 431, and an Exploring button 441. Other interactivebuttons may also be implemented. In other implementations, differentbuttons or different arrangements of the buttons may be provided. Thetypes and arrangements of the GUI and the interactive buttons depend onthe implementation and should not be viewed as limiting in any way.

5.3.1. Direct Request

In the example of FIG. 4 , LIVE button 411 is implemented to allow auser to directly request help from a designer or designers.

In some implementations, LIVE button 411 may be used to initiatecollaboration with any designer or with a particular designer. Byselecting, for example, LIVE button 411, a collaboration platformprovides a mechanism for contacting a designer, or designers, directly.In the example shown in FIG. 4 , this option is indicated using a LIVEoption 411.

Upon selecting LIVE option 411, the customer may be redirected to a webpage, or a submenu, including options such as an expert design help, orany other web page allowing the customer to specify the type of helpthat the customer requires. For example, the customer may be redirectedto a web page, or a submenu, displaying an expert design help 410, fromwhich the customer may access a type of help selector 412.

Help selector 412 may allow the customer to select the type of help orassistance that the customer requires. In the example depicted in FIG. 4, the customer may choose between a help in the design 413, a help withcreating an invitation 414, and the like. The examples shown in FIG. 4are not to be viewed as limited in any way.

Once the customer selects a type of help s/he requires, the customer maybe redirected to a web page or a submenu, that would provide a GUIallowing the customer to describe (416) his project, to pay and getmatched (417) with a particular designer, to start (418) a live chatwith a designer, and the like. The examples shown in FIG. 4 are not tobe viewed as limited in any way.

Suppose that a customer needs some assistance in creating a floralinvitation with embedded images. Suppose that the customer has accesseda product collaboration platform and is able to request assistance froma designer using a LIVE 411 option. Upon selecting option 416, i.e., anoption for describing the project with which the customer needs somehelp, the customer may specify that, for example, the requested designerwould have to be an experienced illustrator who is familiar with modernfloral patterns. The customer may also specify that the designer wouldhave to be familiar with the modern floral patterns expressed in pastelcolor palettes. Furthermore, the customer could specify that thedesigner would have to know how to edit the patterns, images, andvectors of pixel data for the images, resize and rescale images,superimpose images, create a collage of patterns, images, and text data,reposition components of the collage image, and the like.

However, the above criteria may not be the only criteria and not theonly characteristics of the designer that should be considered.Additional characteristics may include, for example, availability of thedesigner, ratings of the designer, the designer's workload, thedesigner's license allowing the designer to accept the work assignment,the designer's preference, and the like. For example, a Designer1 may beavailable on Tuesdays-Wednesdays from 8 AM to 11 AM Eastern Time, whilea Designer2 may be available Wednesday-Friday from 12 Noon to 5 PMPacific Time. Hence, a customer who has an urgent project on Tuesday inthe morning Eastern Time might want to consider receiving help from theDesigner1. Examples of characteristics of designers are described inFIG. 5A.

Identifying one or more designers who possess the above listedqualifications may be performed using various approaches. Examples ofthe approaches are described in FIG. 5A-5B.

5.3.2. Request Via a Search

In some embodiments, a customer may request assistance from a designeras the customer is performing a search of products or productcategories. For example, the customer may select Search button 421 fromGUI 400 displayed on a display device of a user device or the customer.

Upon selecting Search button 421, the customer may be redirected to aweb page 420, or a submenu, that allows the customer to browse, forexample, various products and/or categories of the products.Non-limiting examples of the product categories include greeting cards422, invitations 423, and the like. The depicted examples should not beviewed as limited in any way.

As the customer browses the product categories on web page 420, thecustomer may be presented with a “help” button (not shown in FIG. 4 ), a“chat” button (not shown in FIG. 4 ), or any other element that wouldallow the customer to request help or assistance from a designer.

5.3.3. Request Via an Advertisement

In some embodiments, a customer may request assistance from a designerby selecting an advertisement that is displayed in a GUI and thatfeatures a particular designer. For example, the customer may selectTrending button 431 from GUI 400 displayed on a display device of a userdevice or the customer.

Upon selecting Trending button 431, the customer may be presented withvarious options, including a menu 430 comprising an advertisement 432featuring a particular artist (e.g., a particular designer), anannouncement of an upcoming holiday such as mother's Day 433, and thelike.

In some embodiments, upon selecting advertisement 432 featuring aparticular artist, the customer may be redirected to a web page 434, ora submenu, featuring products 435 in which the artist specializes,collection 436 of the products designed and/or created by the artist, an“about” summary 437 of the artist's qualifications, and the like.

Suppose that the customer selected “about” summary 437 to inquire aboutthe artist's qualifications. In response to the selection, the customermay be presented with a web page 438, or a submenu, that could allow thecustomer to leave (438A) a message to the artist, review (438B) theartist's qualifications, ratings, availability, and the like.

5.3.4. Request Via Exploring

In some embodiments, a customer may request assistance from a designeras the customer selects, for example, Exploring button 441 in GUI 400.

Upon selecting Exploring button 441, the customer may be redirected to aweb page 440, or a submenu, via which the customer may explore varioustypes of features of the collaboration platform. Non-limiting examplesof the different features may include Fun and Inspirations option 442, ahelpful tools option 444, and the like.

As the customer browses the different features on web page 440, thecustomer may be presented with a “help” button (not shown in FIG. 4 ), a“chat” button (not shown in FIG. 4 ), or any other element that wouldallow the customer to request help or assistance from a designer.

6. Profiles of Designers

For each designer available for collaboration with users of a productcollaboration platform, the platform may maintain a designer profile. Adesigner profile for a designer is a body of information that describesthe characteristics of the services provided by the designer.

6.1. Example Profile

FIG. 5A is a block diagram showing an example of a designer selectionprocess based on requests and designer profiles implemented in a productcollaboration platform. A collection of designers' profiles 500A, 500B,500C, etc. may be stored in profile database 562, which may be part ofcollaboration system 100 or which may be stored in a separate storagesystem available to collaboration system 100.

The content of a profile 500A of a designer may vary and may depend onthe implementations. Examples of the content described in FIG. 5A areprovided to merely illustrate some examples. The examples should not beconsidered as limiting in any way.

In some embodiments, designer's profile 500A includes a designer'scontact information 502, which may include the designer's name, emailaddress, and the like.

Designer's profile 500A may also include information about thedesigner's preferences, styles, genres 504, and the like.

Designer's profile 500A may further include information about thedesigner's color palettes, and color preferences 506.

Designer's profile 500A may also include information about thedesigner's media 508, the designer's samples 510, the designer'sspecialties 512, the designer's availabilities 514 (for example, it mayinclude indications of the days on which the designer is available, thetimes during which the designer is available, the designer's responsetime, the designer's promptness, and the like), the designer's ratings,scores 516, and the like.

A designer's profile may also include an interface for providing anddisplaying feedback and comments received from others and pertaining tothe designer, feedback for individual customers who interacted with thedesigner using the collaboration platform, and the like. The profile mayalso include information about the popularity of the designer, hisratings, his scores, and the like.

A designer's profile may also include information about the designer'spopular designs, the designer's favorite subjects, and the like.

Designers' profiles may be viewed as metrics, or may be used to generatemetrics, used to rank, and evaluate the designers. More specifically,the metrics may be used to determine a broad set of categories of whatthe designers do, determine specific ways of quantifying and qualifyingthe designers' skills, determine how the application of the designers'skills and metrics affects the design processes, and determineavailability and accessibility of the designed artwork to users (i.e.,customers of a product collaboration platform).

6.2. Parametric Requests

In some embodiments, a customer requests assistance from a designer tocreate an interactive design of a custom product. Some designers may beonly available at certain times; some designers may only support certainstyles of designs or may be highly skilled at certain styles of designs.Furthermore, some designers support and assist only certain products inwhich they specialize and excel.

Suppose that a customer has a set of photographs that s/he took during aholiday as s/he celebrated the holiday with the family. Suppose that theset of photographs includes fifteen photographs, but the customer is notsatisfied with any of the photographs because none of them favorablydepicts all guests: some guests “look good” in some group shots, butother guests “look good” in some other shots. But none of thephotographs includes the best shot of each guest in each of the group.Furthermore, the customer would like to have the holiday card readywithin a week.

To solve that problem, the customer may have several options. One of theoptions is to request assistance from a designer who is skilled increating a collage photograph from different photographs and who couldpick the best shots from different photographs and combine the bestshots in one collage photograph. Such a designer would have to beskilled in knowing how to select, crop, and combine the individual shotsso that they have similar sizes, lighting, and exposure, and so that,when combined into one resulting photograph, the photograph looksnaturally and realistically. The designer should be able to combine thedifferent photographs into one coherent photograph that realisticallydepicts the best shots of several individuals portrayed in the group.

However, it would be unrealistic for the customer to know which designerpossesses such specialized skills, is available at the given moment, andhas experience in designing and customizing photographs.

To help with providing a specific request for assistance from adesigner, a collaboration computer system may generate and display on adisplay device of the customer a GUI that could allow the customer toselect certain parameters and characteristics of the designer that thecustomer is looking for. The GUI may be organized in many differentways, including selectable options, selectable submenus, selectableparameters, and the like.

Referring again to FIG. 5A, the customer may include one or moreparameters in a request for assistance from a designer. In the depictedexample, a request 550A includes a parameter1, a parameter2, aparameter3, and so forth. The number of parameters is usually specificto the request and depends on the specificity of the request and therequirements set forth by the customer.

Referring to the example above, in request 550A, the customer mayspecify, for example, that a requested designer should specialize incollage photography (parameter1), should specialize in illustrating(parameter2), and should be available within the next seven days(parameter3). Of course, the parameters may be provided in manydifferent ways depending on the implementation. For example, a user mayselect the options that correspond to above listed parameters 1-3 andthat are provided by a GUI displayed on a user device of the customer.

6.3. Selection of a Particular Designer

There are many ways of selecting a particular designer from a group ofdesigners associated with a collaboration computer system anddesignating that designer to aid a customer who requested assistance.For example, upon receiving a request for assistance from a designer, acollaboration computer system may select an available designer byrandomly selecting a first available designer from a group of designers.

Another way of selecting a particular designer is to use aRound-Robin-like algorithm that would select the designers sequentially,and thus give each designer a change to be selected and receive a workassignment.

Other approaches include assigning an available designer based on a bestmatch between the specific information stated in a request and theinformation included in profiles of the designers. An example of amatch-based selection of a particular designer to aid a customer usesparameters included in a request received from a customer andcharacteristics included in the profiles of the designers.

Some parameters may be included in a request automatically as a customernavigates via menus and submenus allowing the customer to requestassistance. Other parameters may be explicitly entered by the customeras the customer requests the assistance. It is further assumed thatprofiles of the designers are created and available for the searchbefore the requests for the assistance are received. One of manyimplementations of that approach is described below.

In some embodiments, upon receiving any of the requests 550A, 550B,550C, a collaboration computer system parses the request to identifyparameters included in the request.

In the example depicted in FIG. 5A, the parsing is performed by adesigner selector 566, which may be a component of collaboration server155 of a collaboration system 100.

In some embodiments, designer selector 566 comprises a parser 566A, afilter 566B, a searcher 566C, a machine learning model 566D, and anartificial intelligence module 566E. Additional elements may also beincluded in designer selector 566. In other implementations, a designerselector may include fewer components. The provided example should notbe viewed as limited in any way.

In some embodiments, artificial intelligence module 566E may use machinelearning model 566D to determine, for example, one or more designers,from a plurality of available designers, whose profiles meet therequirements set forth in a request received from a customer for aidingin creating an interactive design. For example, artificial intelligencemodule 566E may implement a neural network (explained later) to performa search of the body of the designers' profiles using search keysobtained from parameters included in the request and determine aprobability with which each of the corresponding profiles matches thesearch keys. An example is described in FIG. 5B.

In some embodiments, artificial intelligence module 566E may use machinelearning model 566D to determine scores and ratings of the designers.For example, artificial intelligence module 566E may use input providedby various sources (e.g., customers, designers, agents, systemadministrator, etc.), apply machine learning model 566D designed todetermine a score for a designer, and determine resulting scores for thedesigners.

In some embodiments, request 550A includes one or more actionparameters. An action parameter is a parameter indicating an action inwhich a customer requires assistance. Examples of the action parametersare described in FIG. 5B.

FIG. 5B is a block diagram showing examples of action parametersimplemented in a product collaboration platform. In the depictedexample, request 550A includes one or more parameters (includingparameter1, parameter2, and parameter3) and one or more actions.Non-limiting examples of actions are described in an element 552, andinclude the following: create, modify, suggest, change style, add animage, remove some details, add some details, find an image, generate acollage of elements, request another designer, set/change/cancel anappointment with a particular designer, rate the designer, and the like.The action examples depend on the implementation, and the above examplesshould not be viewed as limited in any way.

Referring again to FIG. 5A, upon receiving request 550A, a parser 566Amay parse the request to identify one or more parameters and one or moreactions in the request.

In some embodiments, one the one or more parameters and one or moreactions are identified in the request, filter 566B may filter theparameters and actions to determine one or more search keys forsearching a database that stores profiles of the designers.

Once the one or more search keys are determined based on the parametersand actions identified in the request received from the customer,searcher 566C may use the search key to search the database that storesprofiles of the designers to select one or more designers whose profilesmatch the search keys.

In some embodiments, searcher 566C may utilize machine learning model566D and artificial intelligence module 566E to perform the search ofthe profiles of the designers to identify one or more designers whoseprofiles match the search keys. Modules 556D and 566E may implement anytype of neural networks. The different types of neural networks in deeplearning, may include convolutional neural networks (CNN), recurrentneural networks (RNN), and artificial neural networks (ANN). Thosenetworks may be considered the core of the deep learning approach forgenerating customized designs in collaboration with live designers andagents. The present approach may utilize any type of neural network andany type of machine learning model.

Once the modules 566C-566E determine one or more designers whoseprofiles meet the search criteria specified by the search keys, designerselector 566 may generate one or more recommendations 570A-B torecommend the one or more designers to the customer. A recommendationmay include a name of the designer, contact information of the designer,a summary of the designer's profile, the designer's availability, andthe like.

Upon receiving one or more recommendations 570A-B, the customer mayselect a particular designer and start communicating with that designer.

Initiating communications with a particular designer may be accomplishedusing many approaches. Examples of the approaches include establishingone or more communications channels between the customer and theparticular designer. Examples of communications channels are describedin FIG. 6 .

7.0. Example Channels of Communication

Once a particular designer is selected from a set of available designersand designated to aid a customer in creating an interactive digitaldesign, the particular designer and the customer may communicate witheach other using one or more communications channels established betweenthe designer and the customer across a collaboration computer system.Examples of the channels include a video session The video, text, andvoice sessions may be embedded in the collaboration web or mobileinterface, or an external application may be used (such as a Zoommeeting, a WebEx meeting, and the like), a phone meeting, a text-chat,annotations, and the like. In some embodiments, one or more simultaneouscommunications channels may be established between the particulardesigner and the customer. Examples of various channels of communicationare described in FIG. 6 .

FIG. 6 is a block diagram showing examples of communications channelsestablished between customers and designers. Suppose that a customer 602and a designer 604 collaborate with each other on an interactive designusing a collaboration platform.

Suppose that customer 602 initiated, from his user device, acommunications session with a user device of designer 604. Examples ofthe communications sessions may include a live video-based session, alive-audio session, and a live chat with a designer and/or supportengineer.

If the devices of users 602, 604 established a video session, then thecorresponding communications channel communicates a video stream 610between users 602, 604. If the devices are connected using an audiosession, then the corresponding communications channel communicates anaudio stream 612 between users 602, 604. If the devices are connectedusing a chat session, then the corresponding communications channelcommunicates a chat stream 614. If the devices are connected using aphone line, then the corresponding communications channel communicatesan audio2 stream 616. In some embodiments, the devices of users 602, 604may establish two or more concurrent sessions.

In some embodiments, each of the data streams communicating between theusers 602, 604 may be intercepted by monitoring system 156 or any othercomponent, or device, configured to intercept the data streams.Referring to the example depicted in FIG. 6 , the intercepted dataincludes one or more of: an intercepted video stream 610A, anintercepted audio stream 612A, an intercepted chat stream 614A, or anintercepted audio stream 616A. In some embodiments, additional streamsmay be intercepted.

In some embodiments, the intercepted data are processed by monitoringsystem 156 and/or collaboration server 155. The processing may includegenerating transcripts of the intercepted data streams and processingthe transcripts to determine various characteristics of the interactionsbetween users 602, 604. For example, based on the intercepted datastreams, monitoring system 156 may determine whether the transcriptsinclude characteristics that trigger violations of the term of use ofthe collaboration platform. The violations may includenon-responsiveness, inappropriate language, non-addressing thequestions, violations of ownership-license agreements, and the like.

If it is determined that the characteristics included in the transcriptstrigger violations of the constraints included in, for example, anownership-licensing tree capturing the terms of use of the collaborationplatform, then collaboration server 155, or a component cooperating withcollaboration server 155, determines one or more actions 620. Theactions may include, for example, generating messages or notificationswhich may be sent (element 634) to user 602 and/or sent (element 632) touser 604. Alternatively, or in addition to, the messages may be sent toa manager of the collaboration platform and/or a manager who overseesthe designers working using the collaboration platform.

8. Example Process of Collaborating with a Live Designer

8.1. Selecting a Particular Designer

Upon receiving a request for assistance from a live designer, acollaboration system may select one or more designers who could providethe assistance to a customer. Different ways of selecting the designersinclude random approaches, heuristic approaches, artificial intelligenceapproaches, some of which have been described above. The approachdescribed in FIG. 7A is based on matching the parameters included in therequest received from the customer with the profiles of the designers.That approach may be implemented using AI-based models as well as usingsearch-based functionalities.

FIG. 7A is a flow chart showing an example process of generatingcustomized products in collaboration with live designers and agents of aproduct collaboration platform. The steps described in FIG. 7A may beperformed by a computer collaboration system 100, shown in FIG. 2 . Thesteps may be also performed by a computer server collaborating withcomputer collaboration system 100. Alternatively, the steps may beperformed by a distributed computer system that is communicativelycoupled to computer collaboration system 100. For the simplicity of thedescription, the steps described in FIG. 7A are performed by thecomputer collaboration computer.

In step 702, a computer collaboration computer receives an electronicdigital request, from a user interface that executes on a user deviceassociated with a customer, for assistance in collaborating on aninteractive digital design. In some embodiments, the electronic digitalrequest comprises one or more collaboration parameters and/or actions.Examples of the parameters and actions are described in FIG. 5A-B.

In step 704, in response to receiving the electronic digital request,the collaboration computer selects one or more designer profiles from aplurality of designers' profiles, each designer profile satisfying oneor more of the one or more collaboration parameters.

In step 706, the collaboration computer determines whether a particulardesigner has been selected from the one or more selected profiles. Theselection of the particular designer may be made either by the customeror by the collaboration system.

In some embodiments, a selection of a particular designer, from aplurality of designers, is provided by a customer after the customerselected, or otherwise indicated, that the customer wishes to work withthe particular designer. For example, a customer may explicitly ask fora particular designer.

According to another example, a customer may select a particulardesigner from an available list. For example, the collaboration computermay generate a GUI that includes a list of all selected designers whoseprofiles match one or more search keys generated based on the parametersincluded in the request submitted by the customer. For example, if thecustomer requested a designer who specialized in art-deco designs, andthe collaboration system found three designers who have thatspecialties, the collaboration computer may generate a GUI that coulddisplay information about the three designers and, next to each of thethree designers, could display a selector allowing the customer toselect one of the three designers. Once the customer makes a particularselection of the particular designer, the selection may be communicatedto the collaboration computer to indicate the designer that the customerselected.

However, if the collaboration computer disallows a customer to select aparticular designer, then the collaboration computer selects aparticular designer by itself. In some embodiments, the collaborationplatform implements a designer-selection algorithm to select aparticular designer from a set of designers. Examples of differentalgorithms were described above. Most of them provide some dose ofobjectiveness to the designer's selection process by giving eachdesigner a chance to work and collaborate with customers.

For example, the collaboration system may determine, based on, forexample, a machine learning model implemented in designer selector 566,shown in FIG. 5A, scores for each of the matching designers and select aparticular designer, from the matching designers, based on the highestscore.

Another approach for selecting a particular designer by thecollaboration system may be based on the designer's availability, thedesigner's ratings, or the designer's workload. Other approaches mayinclude assigning a first available designer, and the like. The approachfor selecting the particular designer should not be viewed as limited tothe examples described above.

If, in step 706, a selection of a particular designer has been made,then the collaboration computer proceeds to step 708; otherwise, thecollaboration computer proceeds to executing the step 704 again ormodify the list of the available designers and repeat the step 704.

In step 708, in response to selecting a particular designer, having aparticular profile from the one or more designer profiles, thecollaboration computer enables a collaboration between the customer andthe particular designer on the interactive digital design. Thecollaboration between the customer and the designer comprises generatingand updating product description data that are associated with theinteractive digital design, that comprise a plurality of key-valuepairs, and that are capable of custom manufacture. The process ofcreating and updating the product description data are described later.

8.2. Handling Design Modifications Received from a Live DESIGNER

FIG. 7B is a flow chart showing an example process of collaborating witha live designer using a product collaboration platform. The stepsdescribed in FIG. 7B may be performed by a computer collaboration system100, shown in FIG. 2 . The steps may be also performed by a computerserver collaborating with computer collaboration system 100.Alternatively, the steps may be performed by a distributed computersystem that is communicatively coupled to computer collaboration system100. For the simplicity of the description, the steps described in FIG.7B are performed by the computer collaboration system.

In step 712, in response to selecting the particular designer profilefrom the one or more designer profiles, a collaboration computergenerates an electronic digital collaboration invitation and transmitsthe invitation to a particular user interface executing on a particularuser device associated with a particular designer having the particulardesigner profile. This may include sending a text message or an email tothe particular designer to inform the particular designer that hisassistance is required by a customer.

In step 714, the collaboration computer awaits an acceptance to theinvitation to collaborate from the particular designer. If theacceptance is received, then the collaboration computer performs step716. Otherwise, the collaboration computer either generates anotherinvitation and sends it to the same particular designer (as shown inFIG. 7B), or selects another designer, generates a new invitation tocollaborate and sends the new invitation to another designer (not shownin FIG. 7B).

In step 716, in response to receiving an acceptance of the electronicdigital collaboration invitation from the particular designer, thecollaboration computer grants the particular designer access to productdescription data as an editor. The product description data includesdata that are associated with an interactive design which the customertries to create, and that comprise key-value pairs, described above.

Also in step 716, the collaboration computer transmits to the particularuser device associated with the particular designer, the productdescription data for rendering the interactive digital design. At thispoint, the particular designer may access the interactive digitaldesign, modify it, and otherwise update it to help the customer with theinteractive design.

In step 718, in response to receiving modifications to the interactivedigital design from the particular designer, the collaboration computerautomatically generates updated product description data by updating theproduct description data based on the modifications received from theparticular designer.

Furthermore, the collaboration computer propagates the updated productdescription data to the user interface of the customer and to theparticular user interface of the particular designer to cause theinterfaces to update their displays of the interactive digital designbased on the updated product description data.

The process of modifying the product description data during acollaboration session between the customer and the designer may berepeated several times. In some embodiments, the collaboration servermay handle editing of the same user interface modifying the samekey-value pair within interaction time in several ways depending onagreement between the customer and the designer. In one method, thedesigner's modification is always selected. In another method, thecustomer's edit is shown to the designer to accept or reject. In anothermethod, the designer's edit is shown to the customer to accept orreject. In yet another method, the customer's edit is applied, and thenthe designer's edit. In other embodiments there are methods to apply alledits in the order in which they reach the collaboration server.

8.3. Handling Design Modifications Received from a Customer

In some embodiments, both a customer and a designer may providemodifications to an interactive digital design of a customized product.The application of these changes may be applied by the collaborationserver in the methods described above.

In the description below, it is assumed that the steps described in FIG.7B have been already performed, and updated product description datahave been generated by updating the product description data using themodifications received from the particular designer. It is possible,however, that the customer modifies the product description data beforethe particular designer does. Nevertheless, for the simplicity of theexplanation, it is assumed that the particular designer has alreadyprovided his modifications to the product description data and that themodifications have been used to generate the updated product descriptiondata.

In some embodiments, in response to receiving an editing request from acustomer interface generated on a customer device, to edit theinteractive digital design, a collaboration computer grants the customeraccess to the updated product description data as an editor.

Furthermore, the collaboration computer transmits to the customer deviceassociated with the customer, the updated product description data forrendering the interactive digital design in the user interface executingon the user device of the customer.

As the customer modifies the interactive design, new modifications aregenerated and the key-value pairs corresponding to the updated productdescription data are modified, edited, and then saved.

Upon receiving new modifications to the updated product description datafrom the user interface of the customer, the collaboration computerautomatically generates a second updated product description data byupdating the updated product description data based on the newmodifications and propagates the second updated product description datato the user interface of the customer and to a particular user interfaceof the particular designer to cause the interfaces to update theirdisplays of the interactive digital design based on the second updatedproduct description data.

9. Rating and Scoring

In some embodiments, designers assisting customers in creating andcustomizing their interactive digital designs are rated and scored. Forexample, upon completing a collaboration session with a designer, acustomer may be prompted to rate the designer, provide feedback aboutthe designer, and/or provide preferences related to the designer.Alternatively, or in addition to that, an administrator of acollaboration computer system may monitor the interactions between thedesigner and the customer and rate the performance of the designer. Forexample, if the administrator notices, by monitoring messages generatedby a monitoring system described in FIG. 6 that the designer wasnon-responsive or failed to address the customer's questions, then theadministrator may make a note about that in the profile of the designer.However, if the administrator notices, by monitoring messages generatedby a monitoring system described in FIG. 6 that the customercomplimented the performance of the designer, then the administrator maymake a note about that in the profile of the designer. Furthermore, theadministrator may review the comments and/or emails received from thecustomer pertaining to the performance of the examiner and include thosecomments in the profile of the designer. Different types of ratingcategories are described below.

9.1. Based on Skills and Qualifications

In some embodiments, a designer may be rated based on the designer'sskills and qualifications. This may include rating the designer in termsof their knowledge of the designing process, knowledge on the particularproject, understanding the customer's requirements and expectations, andthe like.

9.2. Based on Performance

In some embodiments, a designer may be rated based on the designer'sperformance. This may include rating the designer in terms of thequality of the created design, his attentiveness to the particularproject, interactions with the customer, helping the customer with hisproject, and the like.

9.3. Based on Availability

In some embodiments, a designer may be rated based on the designer'savailability. This may include rating the designer in terms of thedesigner's availability to start, perform and finish the project, hisflexibility to assist in the particular project, his openness tocomments and wishes from the customer, his results in helping thecustomer with the project, and the like. For example, the designers whoare more available than other designers may be rated higher then theother designers.

9.4. OTHER FACTORS

In some embodiments, a designer may be rated based on other factors,such as familiarity of the functionalities and capabilities of acollaboration platform, the tools, and artistic designs. For example, acustomer may rate a designer based on the designer's ability to use thetools and the GUI of the collaboration platform efficiently andeffectively. Furthermore, the customer may rate the designer based onthe designer's ability to explain the tools to the customer and provideefficient guidance in navigating the menus of the platform.

Furthermore, the designer may be rated based on how successful thedesigner's design is. For example, if a particular design has beenshared with multiple users, and has been purchased by many users, thenthe designer who created that design may be rated rather highly sincehis design became popular and was in demand.

10. Role-Based Collaboration Platform

10.1. Role-Based Collaboration

Referring again to FIG. 2 , computer collaboration system 100 isprovided herein to illustrate clear examples and should not beconsidered as limiting in any way. Other computer collaboration systemsmay include additional components such as computer servers, variousinput/output devices, and additional software and/or hardware componentsthat are not depicted in FIG. 2 . Other computer collaboration systemsmay be implemented in cloud-based systems, distributed computernetworks, and the like. Other computer collaboration systems may includefewer components than example computer collaboration system 100 shown inFIG. 2 .

10.2. User Roles

Various roles may be assigned to users who interact with computercollaboration system 100 via user devices 140A-140G. Examples of rolesmay include a customer role, a customer support agent role, a graphicsdesigner role, a customer peer role, and a customer product artist role.Based on the assigned roles, the users may be granted access to aproduct description of an interactive design as editors, viewers,managers, and the like.

A customer role may be assigned to a user who is a customer and whowants to customize one or more interactive designs offered by platform100. A customer may, for example, edit/modify attributes of aninteractive object, view a rendering of the customized design, publishthe customized design, request that another user (a designer or acustomer support agent) modify the interactive design according to theusers' description, request a list of modifications that the userproposed for the interactive design, and/or delete or revert some of themodifications included in the list.

A customer support agent role may be assigned to a user who may assistother users in customizing an interactive design. A customer supportagent may, for example, help in modifying the interactive design,provide various views of the rendered design, publish the rendereddesign on behalf of the user, and the like.

A graphics designer role may be assigned to a user who may assist indefining attributes for an interactive design, defining default valuesfor the attributes for the design, defining ranges of the values for theattributes for the design, and/or customizing the interactive design.For example, a graphics designer may define a set of attribute-defaultvalues pair and store the pairs in product data definitions 104. Agraphics designer may also define a set of roles that may be assigned tothe users and store the set of roles in user profiles 102.

A customer peer role may be assigned to a user who may view aninteractive design customized by someone else. A customer peer may, forexample, view the interactive design and provide comments or feedback onthe design to the customer. A customer peer may be granted access to aproduct description for the customized design, and in some embodiments,may modify the attributes associated with the design.

A customer product artist role may be assigned to a user who may providetutorials and online help in customizing interactive designs. A customerproduct artist may define attributes for the designs, determine defaultvalues for the attributes, determine ranges of values for theattributes, determine the roles for the user who may be allowed tocustomize the interactive designs, and/or demonstrate how to use thecustomization functionalities.

FIG. 8 is a block diagram showing examples of roles in a productcollaboration platform. In FIG. 8 , examples of customer-agentcollaboration sessions include a session 252 between a customer 202 anda customer support agent 216, a session 254 between a customer and acustomer support agent 210, a session 264 between a customer 214 and adesigner 212, a session 266 between customer 208 and designer 212, asession 268 between a customer and a designer 212, a session 270 betweena customer 214 and customer support agent 216, and a session 272 betweencustomer 202 and designer 212.

In some embodiment, a customer may use email, text, phone, and any othertype of communications to describe to a customer support agent thedesign that the customer would like to achieve. Once the customerexplains to the agent the desired design, the customer may select, fromhis user interface, a user interface element that would allow setting aneditor role to the agent so that the agent could edit the interactivedigital design for the customer. This would include granting the agentaccess to a product description associated with an interactive digitaldesign as an editor.

In response to that, the agent may be provided with an updated userinterface or a new user interface that would allow the agent to modifythe interactive digital design. For example, the agent could select,from his user interface, a location-based attribute (or a group ofattributes) and modify a value associated with the attribute, selectanother attribute and modify it, and so forth. Each modification may beautomatically saved as a serialized key-value pair, and this solves thetechnical problem of navigating through countless sets of attributes anddealing with, for example, countless clicks to complete thecustomization as required in conventional customization platforms. Thepairs may be transmitted to a product options framework, which wouldupdate the product description for the interactive digital design. Then,a product options framework may render a modified depiction of theinteractive digital design and propagate the rendering to the usercomputers for rendering in the corresponding user interfaces.

10.3. User Profiles

Computer collaboration system 100 may include one or more storagedevices for storing user profiles database 102. User profiles database102 may be used to store information indicating roles assigned toindividual users, access codes or keys assigned to the users,identifiers and passwords assigned to the users, and the like.

10.4. Designer Profiles

Depending on the implementation, designer profiles may be stored as userprofiles in user profiles database 102. Alternatively, designer profilesare stored separate from user profiles; in that case, the designerprofiles may be stored in designer database 562.

In some embodiments, designer profiles are stored in designer database562. The type of information stored for each designer in designerdatabase 562 depends on the implementation. According to one example,designer database 562 stores for a designer the information about thedesigner's name, styles, genres, color palettes, media, samples, stockpictures, specialties, availabilities, ratings, scores, and the like.Examples of different types of information are described in FIG. 5A(element 500A).

10.5. Designer Designs

In some embodiments, computer collaboration system 100 stores, for adesigner, the designer's designs, samples stock pictures, and the like.That may be stored either in designer database 562 and/or designsdatabase 564.

10.6. Product Definitions

Computer collaboration system 100 may further include one or morestorage devices for storing product data definitions database 104.Product data definitions database 104 may include product descriptionsof one or more interactive designs that are offered by computercollaboration system 100. A product description of an interactive designmay include, for example, a global-key-values set, a set of attributesthat are associated with the design, and default values that may beassigned to the attributes of the design.

10.7. Attribute Representations

Collaboration components 106 may include a component that is used tostore a representation of attributes of an interactive design. Theattributes may correspond to characteristics of the products and may beselected or provided by manufacturers of the products. The attributesmay have assigned default values and the default values may be assignedeither by the manufacturers, system administrators managing computercollaboration system 100 or platform 10, or artistic designers, asdescribed earlier.

Descriptions of the attributes for each interactive design, or groups ofdesigns, may be stored as part of collaboration components 106 or in aseparate data structure that may be organized as a data table or storagespace that is accessible to collaboration components 106. Thedescriptions of the attributes and values of the attributes associatedwith the products may be provided and/or requested by other componentsof computer collaboration system 100, such as a product optionsframework 120, which is described later.

For each interactive design available for customization using platform100, default values of the attributes associated with the product may bemodified by users according to the roles assigned to the users andaccording to the manufacturing constraints provided by a manufacturer.For example, if a customized product is a t-shirt, its default color maybe red, but a user may modify the color by selecting any of three colors(e.g., red, green, or blue) to the tee-shirt. The modification may bestored in, for example, product data definitions 104.

An interactive design can be defined as the subset of the custom productattributes that may be altered, added, manufactured, or embellished forthe purpose of custom product manufacturing. While the productattributes are product specific, they may include the substrate color ormaterial choice for an area of the product, the trim material or colorof a product, printed, engraved, or embroidered embellishments, and/orcolor palettes applied to the design.

Attribute definitions and types, as well as default values for theattributes of an interactive design, may be provided by a manufactureror a designer of the design. The attributes and default values may bechanged by the users according to, for example, the roles assigned tothe users. For example, a user who is assigned a role of an artisticdesigner may be allowed to edit/modify the attributes associated withthe design, edit the default values of the attributes, as well as editthe ranges of the values that may be assigned to the attributes.

Suppose that an interactive design is a mug. Then an artistic designermay define several attributes for the mug and define default values forthe attributes. The attributes may include a color, a size, a label, andan ornamental design imprinted on the mug. The default values for theattributes may include red for the color, large for the size, hello forthe label, and white stripes for the ornamental design. The artisticdesigner may also define that a customer may modify the color of the mugby selecting either red or blue and may modify the size of the mug byselecting either large or small.

In some embodiments, a product description may include, or be associatedwith, a journaled list of modifications that have been submitted byusers for an interactive design. The list may also include otherinformation such as identifiers of the users who provided themodifications, global-key-values generated as the collaboratorscollaborated on the customized product, a history log of themodifications that have been accepted, reverted or deleted, commentsthat have been provided by the user, and the like. For example, one ormore modifications stored in the list may be undone or redone by using acouple of clicks, not by performing countless clicks to undo or redo thecustomization as in conventional customization platforms.

The journaled list including global-key-values is described in the nextsection.

10.8. Global-Key-Values

Computer collaboration system 100 may include one or more storagedevices for storing global-key-values database 103. Global-key-valuesdatabase 103 may store global-key-values sets that are used to track thecontribution of each collaborator in a collaboration session, and toimpartially establish copyrights and ownership for the customizedproduct developed during the collaboration session.

All global-key-values pairs created and modified during a particularcollaboration session are global in scope of that particularcollaboration session. A global-key-value may correspond to a tuple, ora pair, that has a key and a value. While the key has a persistentmeaning across all transactions, the value is scoped to a specificcollaboration session. The key may indicate an attribute identifier/key,while the value may indicate a specific value for the key. For example,a global-key-value for an attribute called “owner” may include an“owner” as a key and a specific “user identifier” as a value. Detailedexamples of global-key-values are described later.

For each customization project, at least one global-key-values set isgenerated. For example, when a customization project starts and aproject owner initiates a collaboration customization session,collaboration system 100 may initiate global-key-values to indicate, forexample, an identification of the owner, an identification of hislicense, and the like. Thus, the initial global-key-values set mayinclude the following pairs: {Owner, user ID1}, {License, User ID1}.When the owner invites, for example, a designer to assist the owner withthe customization, collaboration system 100 updates the set ofglobal-key-values by adding an additional global-key-value pair toindicate, for example, an identification of the designer. Thus, theadditional global-key-values pair may include: {Designer, user ID2}.When the owner decides to finish the collaboration customizationsession, collaboration system 100 may, for example, combine the relevantglobal-key-values pairs and initiate the processing of the pairs, aswill be described later.

Examples of global-key-values may include constraints that specify rulesand applicability of the rules to a product customization process, andtransactions that specify entities and customization instructions forcustomizing the product. An example of a constraint global-key-value mayinclude an age restriction constraint that prohibits individuals youngerthan 12 to customize the product. An example of a transaction global-keyvalue may include a key-value pair that comprises customizationinstructions for a product customization.

In some embodiments, constraint global-key-values may be specified by anowner, a designer, and the like, during a product customization session,and may be used to specify one or more constraints to be applied to aproduct customization process. The examples of constraintglobal-key-values may include an age restriction constraint which may berepresented as a key-value pair {Age, 12}. Age restriction constraintmay, for example, indicate the minimum age of a customer who couldpurchase a custom product. Since certain products may be inappropriatefor children, using a constraint global-key-value pair {Age, 12} mayindicate that only customers who are at least 12 years old may purchasethat product.

Another example of a constraint global-key-value is a content lockconstraint, which may specify that a key-value or set of key-values maynot be modified. Content lock may be a full lock, a partial lock, or aspecific lock. For example, a user may specify that a first design isfully locked, while a second design is locked only if one attempts tomodify a particular portion of the design (a partial lock or a specificlock).

Examples of constraint global-key-values may also include a blacklistcontent restriction constraint. This constraint may pertain to a list ofcontent, such as imagery, text, color, or material composition.Blacklist constraint may include a blacklist key “Blacklist,” and one ormore names, words, and the like, to form: {Blacklist, name1, word1, . .. }.

Additional examples of constraint global-key-values may include awhitelist content restriction constraint. This constraint may pertain toa list of content, such as imagery, text, color, or material compositionthat may be used to modify a key-value, or a set of key-values in thesaved data of a product description, which is described later, or when akey value journal is applied to a custom product. Whitelist constraintmay include a whitelist key “Whitelist,” and one or more names, words,and the like, to form: {Whitelist, name1, word1, . . . .} Additionaldetails of constraint global-key-values are described later herein.

10.9. Collaboration Components

Referring again to FIG. 2 , computer collaboration system 100 mayinclude one or more software applications configured to implementcollaboration components 106. Collaboration components 106 may includemodules that are used to implement a role-based collaboration betweenusers. The types of the modules included in collaboration components 106may vary and may depend on the implementation of platform 100. In theexample depicted in FIG. 1 , collaboration components 106 includecomponents configured to generate a plurality of representations. Theexamples of the representations are not shown in FIG. 2 , but they are,however, described below.

10.9.1. User Interface Elements

Collaboration components 106 may include a component that is used tostore a representation of user interface elements (not shown) that usersmay use to collaborate with each other and to customize interactivedesigns.

A user may modify values of attributes defined for an interactive designby using user interface elements presented and displayed for the user ina user interface. Examples of user interface may include a graphicaluser interface, a command-line interface, and the like. The user may usethe user interface elements to customize/modify a style, color, size,label, ornamental design, surface qualities, material type, and the likeof the interactive design. Furthermore, the user may customizeindividual portions of the customizable product or groups of portions ofthe customizable product.

The type and selection of user interface elements to be provided to auser may depend on a role assigned to the user. For example, if a useris a customer, then the user may edit his own interactive design, andthus he may be provided with a user interface that includes theinterface elements that allow the user to edit and view the design,invite others to help the user in editing the design, invite others toview the design, and the like.

User interface elements may be specific not only to a role assigned to auser, but also to an interactive design itself. For example, if platform10 offers customizable ties and customizable scarfs, and a user profilefor a user includes information indicating that the user is a male, thenit is assumed that the user might want to customize a tie, not a scarf.Furthermore, it may be assumed that the user would like to customize acolor, a material, and a shape of the tie. Based on that information,collaboration components 106 may select the user interface elements thatare specific to the tie and to the selection of the tie attributes.

10.9.2. User Interface Elements for Design Areas

Collaboration components 106 may include a component that is used tostore a representation of graphical user interface elements (not shown)associated with design areas of a customizable product. Design areas mayinclude one or more areas defined within the customized product that auser may customize and/or modify. For example, if platform 100 offerscustomizable mugs, then design areas may include an area for showing anoutside surface of the mug, an area for showing an inside surface of themug, and an area for showing a surface of the mug handle. A productdescription for the design may specify that a user may modify theappearance of each of the surfaces separately, or that the user maygroup the surfaces and modify the group.

10.10. Product Options Framework

In some embodiments, product options framework 120 comprises a pluralityof modules and applications which, when executed by one or moreprocessors 120, cause the processors to implement the method forrole-based and attribution-tracking collaborative design of customproducts. Product options framework 120 may be configured to communicatewith an attribution framework 129, a rendering framework 130, anaccessories framework 132, a bundling framework 134, and a defaultingframework 136.

Attribution framework 129 may be configured to, for example, generate anattribution tree based on global-key-values collected during acustomization session. Attribution framework may also be configured touse the attribution tree to determine and verify corresponding licensesand copyright privileges for users/collaborators who participated in thecustomization session. Furthermore, attribution framework 129 may beconfigured to track the contributions of the collaborators and to derivethe manufacturing instructions from the global-key-values collectedduring the session.

Product options framework 120 may be configured to receive inputs fromrendering framework 130 to generate a rendering of an interactive designbased on, at least in part, a current representation stored incollaboration components 106. Product options framework 120 may be alsoconfigured to receive inputs from accessories framework 132 to determineone or more accessories for an interactive design, and to include thedetermined accessories in the customization of the product.

Furthermore, product options framework 120 may be configured to receiveinputs from building framework 134 to determine constraints forcustomizing an interactive design. This may include determining one ormore attributes that are associated with the design and that can becustomized by users. This may also include assigning default values tothe determined attributes, determining ranges of values for theattributes, and/or determining sets of values that may be assigned tothe attributes.

Product options framework 120 may be also configured to receive inputsfrom defaulting framework 126 to determine a default design for aninteractive design, determine default roles that may be assigned to theuser, and determine initial values for various parameters and attributesassociated with the designs and collaboration sessions.

10.11. Attribute Engines

Attribute engine 108 may be configured to facilitate role-basedcollaboration of customizable products according to roles assigned tousers and according to manufacturing constraints set forth for theproducts.

Attribute engine 108 may be configured to, for example, interact withcollaboration components 106, product options framework 120, frameworks130-136 and user devices 140A-140D to allow the users using devices140A-140G to collaborate in customizing interactive designs offered byplatform 10.

In some embodiments, attribute engine 108 may be configured to interactdirectly with users of user devices 140A-140G. In other embodiments,attribute engine 108 may be configured to interact with users of userdevices 140A-140G via a computer network 130, as shown in FIG. 2 .

Computer network 130 may be implemented as any type of communicationsnetwork, including a local area network (LAN), wide area network (WAN),a wireless network, a secure virtual LAN (vLAN), a secure virtual WAN(vWAN), and the like.

10.12. User Computers

User devices 140A-140G may include any type of communications devicesconfigured to facilitate communications between users and computercollaboration system 100. In the example depicted in FIG. 2 , a userdevice 140A is a laptop, a user device 140B is a personal computer, auser device 140C is a personal assistant device, a user device 140D is amobile device such as a smartphone, a user device 140E is a videocamera, a user device 140F is a digital camera, and a user device 140Gis a microphone configured to capture audio data and communicate theaudio data to computer collaboration system 100.

The types and counts of user devices 140A-140G are not limited to theexamples shown in FIG. 2 . For example, even though FIG. 2 depicts onlyone laptop 140A, one personal computer 140B, one personal assistant140C, one smartphone 140D, one video camera 140E, one digital camera140F, and one microphone 140G, platform 10 may include a plurality oflaptops 140A, a plurality of personal computers 140B, a plurality ofpersonal assistants 140C, a plurality of smartphones 140D, a pluralityof video cameras 140E, a plurality of digital cameras 140F, and aplurality of microphones 140G. In other examples, user devices mayinclude fewer devices than those depicted in FIG. 2 . In yet otherexamples, the user devices may include devices that are not depicted inFIG. 2 .

10.13. Collaboration Server

Collaboration server 155 may be implemented in software, hardware, orboth, and may be configured to cooperate with monitoring system 156 toprovide monitoring capabilities to operators of the platform and/or athird-party monitoring service. The capabilities may include the abilityto intercept contents of communications exchanged between the users ofthe collaboration platform, determine whether the communications meetthe terms of the collaboration agreements, and pursue actions to addressviolations when the communications fail to meet the rules set forth inthe agreements.

Collaboration server 155 may be part of computer collaboration system100, as shown in FIG. 2 . Alternatively, a collaboration server may be asystem implemented in a computer server (not shown) that is separatefrom computer collaboration system 100.

In some embodiments, collaboration server 155 may comprise monitoringsystem 156, as shown in FIG. 2 . In other embodiments, collaborationserver 155 may be separate from monitoring system 156.

In some embodiments, collaboration server 155 is configured to transformownership and license agreements, embedded in a plurality of key-valuepairs journaled during a collaboration session between collaborators,into a graph-network and then into an ownership-agreement tree. Theownership-agreement tree may be used to represent the ownership andlicense agreements between the collaborators participating in thecollaboration session. Collaboration server 155 may be also configuredto evaluate the ownership-agreement tree with respect to a plurality ofrole-based communications channels, established between thecollaborators, for each constraint of a plurality of constraints on eachcollaborator of the collaborators.

The constraints may be identified from the ownership-agreement tree, andmay include rules, guidance, conditions, specifications, and provisionsthat set forth the manner in which collaborators may communicate witheach other during collaboration sessions. Examples of constraints mayinclude agreement constraints (such as ownership agreements, licenseagreements, and the like), use constraints (that impose limits onediting and modifying design elements produced by collaborators),communications constraints (that impose limits to durations of thesessions, inactivity during the sessions, and the like), interactionsconstraints (such as contractual constraints and professional-conductconstraints), and content constraints (imposing blacklists andwhitelists on the communications). Some of the constraints may besystem-wide constraints and apply to one or more, or all, collaborationssupported by a collaboration platform.

10.14. Monitoring System

In some embodiments, monitoring system 156 is implemented as a componentof collaboration server 155, as shown in FIG. 2 . In other embodiments,monitoring system 156 is implemented as a server (not shown) separatefrom collaboration server 155.

Monitoring system 156 may be configured to cooperate with collaborationserver 155 in terms of tracking and monitoring the communicationsexchanged between collaborators, generating transcripts of thecommunications, and parsing the transcripts to determine thecharacteristics of the corresponding data streams.

Monitoring system 156 may also be configured to assist collaborationserver 155 in evaluating an ownership-agreement tree with respect torole-based communications channels, established between thecollaborators, to determine whether any communications exchanged betweenthe collaborators violate any constraints of a plurality of constraints.

10.15. Processors

In some embodiments, computer collaboration system 100 comprisesagreement processor 152, communications processor 153, processor 120,and/or monitoring system 156. Among other things, components 152-153,120, and 156 are configured to support collaboration server 155 injournaling key-value pairs that capture ownership and licenseagreements. They may also be configured to support transforming thekey-value pairs into a graph-network and then into anownership-agreement tree.

Components 152-153, 120, and 156 may also be configured to supportcollaboration server 155 in evaluating the ownership-agreement tree withrespect to a plurality of role-based communications channels,established between the collaborators, for each constraint on eachcollaborator.

Moreover, components 152-153, 120, and 156 may support collaborationserver 155 in determining whether one or more communications, monitoredin the plurality of role-based communications channels, violate one ormore constraints of the plurality of constraints.

That determination may include, among other things, generatingtranscripts of data intercepted from data communications channelssupporting communications sessions established between collaborators.For example, components 152-153, 156, and 120 may generate a videotranscript of the video chat and associate the transcript with thecorresponding collaboration session. Components 152-153, 120, and 156may provide the content of the transcript, including video frames, audioclips, and chat texts, to the monitoring system 156 and/or collaborationserver 155.

Components 152-153, 120, and 156 may also be configured to collectstatistical and diagnostic information about communications sessionsestablished to support collaboration between users. For a communicationssession, the information may include information about the duration ofthe session, a count of retransmissions performed during the session, anindication of whether the session ended abruptly, and the like.

11. Journaled List and Collaboration

A user may collaborate with other users to modify a journaled list. Forexample, a user may select a set of user interface elements that areconfigured to transmit key-value pairs from the user interface to aproduct options framework as the user modifies an interactive design.Upon receiving the pairs, the product options framework may store thepairs in a journaled list and allow the user and his peers to performediting or transformation operations on the list.

The types of editing or transformation operations that may be performedon the journaled list may include modifying values within a specifickey-value pair stored in the list and modifying a single productattribute in a product description associated with the interactivedesign. The operations may also include removing a specific key-valuepair from the list; removing all key-value pairs and associated datathat do not directly contribute to a final form of the interactivedesign; re-ordering the key-value pairs and associated data, so that afinal form of the interactive design is preserved, and edits that applyto a specific attribute group are performed in-sequence; and extendingan editing operation and re-ordering operations, then grouping certainkey-value pairs related to specific attribute groups, design areas, orlocation-based attributes, so that they may be edited as a single group.The operations may also include extending the editing operation listedabove, so that key-value pair groups may be stored in memory for uselater.

12. Manufacture of Customized Products

Suppose that a custom digital product is a customized greeting card.Furthermore, suppose that in the course of one or more collaborationsessions, collaborators developed an interactive, digital design of thecustomized greeting card. The processes described above may be employedto digitally print the customized greeting card.

In some embodiments, various means are provided for handling themanufacturing of custom products provided in a digital form. In thiscontext, a digital product is a product that may be fully realized insoftware and digital media. Such products may have functionalities thatare similar to the functionalities of physical products. For example, itis possible to manufacture a physical custom greeting card using themethods described herein, and it is also possible to produce a digitalgreeting card by using very similar means. Instead of publishing agreeting card using a printing process, a digital greeting card may bemanufactured by publishing it in a digital form which may be viewed by aspecific digital service.

Constraints for generating digital and physical greeting cards may besimilar. The constraints may be managed by a product options framework,described above. Furthermore, generating digital and physical greetingcards may have resolution constraints. That means that for an optimalquality of the visual presentation of the cards, each card generatingprocess may have a constraint in the number of pixels-per-inch that isrequired.

Furthermore, generating digital and physical greeting cards may havesize and ratio aspect constraints. Based on the paper size in thephysical case, and screen size in the digital case, there areconstraints on the formatting and placement of design elements for thegreeting card.

Moreover, both have color constraints. Each may have a target ICC colorprofile that imposes a specific gamut of colors for manufacturing theproduct. In the case of the physical product, it may be a CMYK profilesuch as U.S. Web Coated (SWOP) v2. In the case of the digital version,it may be sRGB LEC61966-2.1. Publishing each product requires renderingeach design element to fit the constraints.

Furthermore, both are published using manufacturing instructions thatmeet specific digital standards. Each must be expressed as a specificset of manufacturing instructions that meet the constraints. Finally,the customization and collaboration of each are usually the same.

In some embodiments, supporting digital products may include, but is notlimited to, greeting cards, invitations, business insignias (such aslogos, email, and social media tags), birth announcements, personalidentities, corporate communications, and virtual products, and as atoken or representation of a physical product.

13. Implementation Mechanisms

Although the flow diagrams of the present application depict aparticular set of steps in a particular order, other implementations mayuse fewer or more steps, in the same or different order, than thosedepicted in the figures.

According to one embodiment, the techniques described herein areimplemented by one or more special-purpose computing devices. Thespecial-purpose computing devices may be hard-wired to perform thetechniques or may include digital electronic devices such as one or moreapplication-specific integrated circuits (ASICs) or field programmablegate arrays (FPGAs) that are persistently programmed to perform thetechniques or may include one or more general purpose hardwareprocessors programmed to perform the techniques pursuant to programinstructions in firmware, memory, other storage, or a combination. Suchspecial-purpose computing devices may also combine custom hard-wiredlogic, ASICs, or FPGAs with custom programming to accomplish thetechniques. The special-purpose computing devices may be desktopcomputer systems, portable computer systems, handheld devices,networking devices, or any other device that incorporates hard-wiredand/or program logic to implement the techniques.

FIG. 9 is a block diagram that depicts an example computer system 900upon which embodiments may be implemented. Computer system 900 includesa bus 902 or other communication mechanism for communicatinginformation, and a processor 904 coupled with bus 902 for processinginformation. Computer system 900 also includes a main memory 906, suchas a random-access memory (RAM) or other dynamic storage device, coupledto bus 902 for storing information and instructions to be executed byprocessor 904. Main memory 906 also may be used for storing temporaryvariables or other intermediate information during the execution ofinstructions to be executed by processor 904. Computer system 900further includes a read only memory (ROM) 908 or other static storagedevice coupled to bus 902 for storing static information andinstructions for processor 904. A storage device 910, such as a magneticdisk or optical disk, is provided and coupled to bus 902 for storinginformation and instructions.

Computer system 900 may be coupled via bus 902 to a display 912, such asa cathode ray tube (CRT), for displaying information to a computer user.Although bus 902 is illustrated as a single bus, bus 902 may compriseone or more buses. For example, bus 902 may include without limitation acontrol bus by which processor 904 controls other devices withincomputer system 900, an address bus by which processor 904 specifiesmemory locations of instructions for execution or any other type of busfor transferring data or signals between components of computer system900.

An input device 914, including alphanumeric and other keys, is coupledto bus 902 for communicating information and command selections toprocessor 904. Another type of user input device is cursor control 916,such as a mouse, a trackball, or cursor direction keys for communicatingdirection information and command selections to processor 904 and forcontrolling cursor movement on display 912. This input-device typicallyhas two degrees of freedom in two axes, a first axis (e.g., x) and asecond axis (e.g., y), that allows the device to specify positions in aplane.

Computer system 900 may implement the techniques described herein usingcustomized hard-wired logic, one or more ASICs or FPGAs, firmware and/orprogram logic, or computer software which, in combination with thecomputer system, causes or programs computer system 900 to be aspecial-purpose machine. According to one embodiment, those techniquesare performed by computer system 900 in response to processor 904executing one or more sequences of one or more instructions contained inmain memory 906. Such instructions may be read into main memory 906 fromanother computer-readable medium, such as storage device 910. Executionof the sequences of instructions contained in main memory 906 causesprocessor 904 to perform the process steps described herein. Inalternative embodiments, hard-wired circuitry may be used in place of orin combination with software instructions to implement the embodiments.Thus, embodiments are not limited to any specific combination ofhardware circuitry and software.

The term “computer-readable medium” as used herein refers to any mediumthat participates in providing data that causes a computer to operate ina specific manner. In an embodiment implemented using computer system900, various computer-readable media are involved, for example, inproviding instructions to processor 904 for execution. Such a medium maytake many forms, including but not limited to, non-volatile media andvolatile media. Non-volatile media includes, for example, optical ormagnetic disks, such as storage device 910. Volatile media includesdynamic memory, such as main memory 906. Common forms ofcomputer-readable media include, for example, a floppy disk, a flexibledisk, hard disk, magnetic tape, or any other magnetic medium, a CD-ROM,any other optical medium, a RAM, a PROM, and EPROM, a FLASH-EPROM, anyother memory chip, or memory cartridge, or any other medium from which acomputer can read.

Various forms of computer-readable media may be involved in carrying oneor more sequences of one or more instructions to processor 904 forexecution. For example, the instructions may initially be carried on amagnetic disk of a remote computer. The remote computer can load theinstructions into its dynamic memory and send the instructions over atelephone line using a modem. A modem local to computer system 900 canreceive the data on the telephone line and use an infrared transmitterto convert the data to an infrared signal. An infra-red detector canreceive the data carried in the infra-red signal and appropriatecircuitry can place the data on bus 902. Bus 902 carries the data tomain memory 906, from which processor retrieves and executes theinstructions. The instructions received by main memory 906 mayoptionally be stored on storage device 910 either before or afterexecution by processor 904.

Computer system 900 also includes a communication interface 918 coupledto bus 902. Communication interface 918 provides a two-way datacommunication coupling to a network link 920 that is connected to alocal network 922. For example, communication interface may be anintegrated service digital network (ISDN) card or a modem to provide adata communication connection to a corresponding type of telephone line.As another example, communication interface 918 may be a local areanetwork (LAN) card to provide a data communication connection to acompatible LAN. Wireless links may also be implemented. In any suchimplementation, communication interface 918 sends and receiveselectrical, electromagnetic, or optical signals that carry digital datastreams representing various types of information.

Network link 920 typically provides data communication through one ormore networks to other data devices. For example, network link 920 mayprovide a connection through local network 922 to a host computer 924 ordata equipment operated by an Internet Service Provider (ISP) 926. ISP926 in turn provides data communication services through the worldwidepacket data communication network now commonly referred to as the“Internet” 928. Local network 922 and Internet 928 both use electrical,electromagnetic, or optical signals that carry digital data streams.

Computer system 900 can send messages and receive data, includingprogram code, through the network(s), network link 920, andcommunication interface 918. In the Internet example, server 930 mighttransmit a requested code for an application program through Internet928, ISP 926, local network 922 and communication interface 918. Thereceived code may be executed by processor 904 as it is received, and/orstored in storage device 910, or other non-volatile storage for laterexecution.

In the foregoing specification, embodiments have been described withreference to numerous specific details that may vary from implementationto implementation. Thus, the sole and exclusive indicator of what is,and is intended by the applicants to be, the approach is the set ofclaims that issue from this application, in the specific form in whichsuch claims issue, including any subsequent correction. Hence, nolimitation, element, property, feature, advantage or attribute that isnot expressly recited in a claim should limit the scope of such claim inany way. The specification and drawings are, accordingly, to be regardedin an illustrative rather than a restrictive sense.

What is claimed is:
 1. A computer-implemented method comprising:determining a particular designer profile from one or more designerprofiles; automatically generating, by a computer collaborationcomputer, an electronic digital collaboration invitation andtransmitting the electronic digital collaboration invitation to a seconduser interface executing on a second user device associated with asecond user having the particular designer profile; in response toreceiving an acceptance of the electronic digital collaborationinvitation from the second user device: transmitting, from the computercollaboration computer to the second user device associated with thesecond user, product description data for rendering interactive digitaldesign in the second user interface executing on the second user device;wherein the product description data comprise a plurality of key-valuepairs for the interactive digital design; wherein a key-value pair ofthe plurality of key-value pairs for the interactive digital designincludes a key, which is a property name of the interactive digitaldesign, and a value, which is the value of an associated property nameof the interactive digital design; receiving a first modification to theinteractive digital design from the second user interface; wherein thefirst modification includes one or more modifications to one or morekey-value pairs from the plurality of key-value pairs; automaticallygenerating first updated product description data by updating theproduct description data based on the first modification and propagatingthe first updated product description data to a first user interface andto the second user interface to cause the first user interface and thesecond user interface to update their displays of the interactivedigital design based on the first updated product description data;wherein the plurality of key-value pairs are translated intomanufacturing instructions; sending the manufacturing instructions to amanufacturer to cause the manufacturer to custom manufacture, based onthe manufacturing instructions, a physical product corresponding to theinteractive digital design.
 2. The computer-implemented method of claim1, further comprising: in response to selecting the particular designerprofile from the one or more designer profiles: automaticallygenerating, by the computer collaboration computer, an electronicdigital collaboration invitation and transmitting the electronic digitalcollaboration invitation to a second user interface executing on asecond user device associated with the second user having the particulardesigner profile; in response to receiving an acceptance of theelectronic digital collaboration invitation: granting the second useraccess to the product description data as an editor; transmitting, fromthe computer collaboration computer to the second user device associatedwith the second user, the product description data for rendering theinteractive digital design in the second user interface executing on thesecond user device; receiving a first modification to the interactivedigital design from the second user interface; automatically generatingfirst updated product description data by updating the productdescription data based on the first modification and propagating thefirst updated product description data to the first user interface andto the second user interface to cause the first user interface and thesecond user interface to update their displays of the interactivedigital design based on the first updated product description data. 3.The computer-implemented method of claim 2, further comprising: inresponse to receiving an editing request from the first user interfaceto edit the interactive digital design; granting first user access tothe first product description data as an editor; transmitting, from thecomputer collaboration computer to a first user device associated withthe first user, the first updated product description data for renderingthe interactive digital design in the user interface executing on thefirst user device; receiving a second modification to the first updatedproduct description data from the first user interface; automaticallygenerating second updated product description data by updating the firstproduct description data based on the second modification andpropagating the second updated product description data to the firstuser interface and to the second user interface to cause the first userinterface and the second user interface to update their displays of theinteractive digital design based on the second updated productdescription data.
 4. The method of claim 1, further comprising:receiving, at the computer collaboration computer, an electronic digitalrequest, from a first user interface that executes on a first userdevice associated with a first user, for assistance in collaborating onan interactive digital design; wherein the electronic digital requestcomprises one or more collaboration parameters; in response to receivingthe electronic digital request; automatically determining, by thecomputer collaboration computer, the one or more designer profiles, eachdesigner profile satisfying one or more of the one or more collaborationparameters; wherein granting access to the product description data isbased on a role assigned a user, wherein the role is selected from oneor more of: a customer role, a customer support agent role, a graphicsdesigner role, a customer peer role, or a custom product artist role. 5.The method of claim 1, wherein a designer profile, of the one or moredesigner profiles, comprises one or more of: a designer name, one ormore designing styles, one or more color palettes, one or more media,one or more design samples, one or more designer's specialties, one ormore designer's availabilities, one or more designer's ratings, or oneor more designer's scores.
 6. The method of claim 1, wherein theelectronic digital request for the assistance in collaborating on theinteractive digital design is received from the first user interface inresponse to the first user selecting, from the first user interface, oneor more of: an explicit request selector, an assistant search selector,a help selector, a helpful tool selector, an exploring option selector,a text chat channel selector, a video chat channel selector, an emailselector.
 7. The method of claim 3, wherein each of the firstmodification and the second modification is transmitted as a serializedkey-value pair and associated data that capture details of amodification; wherein each of the first modification and the secondmodification is transmitted to a product options framework that managesthe interactive digital design and the product description data of aproduct description; wherein each of the first modification and thesecond modification is stored in a journaled list associated with theproduct description; wherein each of the first modification and thesecond modification is used to modify a single product attribute of theinteractive digital design.
 8. One or more non-transitory computerreadable storage media storing one or more instructions which, whenexecuted by one or more processors, cause the one or more processors toperform: determining a particular designer profile from one or moredesigner profiles; automatically generating, by a computer collaborationcomputer, an electronic digital collaboration invitation andtransmitting the electronic digital collaboration invitation to a seconduser interface executing on a second user device associated with asecond user having the particular designer profile; in response toreceiving an acceptance of the electronic digital collaborationinvitation from the second user device: transmitting, from the computercollaboration computer to the second user device associated with thesecond user, product description data for rendering interactive digitaldesign in the second user interface executing on the second user device;wherein the product description data comprise a plurality of key-valuepairs for the interactive digital design; wherein a key-value pair ofthe plurality of key-value pairs for the interactive digital designincludes a key, which is a property name of the interactive digitaldesign, and a value, which is the value of an associated property nameof the interactive digital design; receiving a first modification to theinteractive digital design from the second user interface; wherein thefirst modification includes one or more modifications to one or morekey-value pairs from the plurality of key-value pairs; automaticallygenerating first updated product description data by updating theproduct description data based on the first modification and propagatingthe first updated product description data to a first user interface andto the second user interface to cause the first user interface and thesecond user interface to update their displays of the interactivedigital design based on the first updated product description data;wherein the plurality of key-value pairs are translated intomanufacturing instructions; sending the manufacturing instructions to amanufacturer to cause the manufacturer to custom manufacture, based onthe manufacturing instructions, a physical product corresponding to theinteractive digital design.
 9. The one or more non-transitory computerreadable storage media of claim 8, storing additional instructions for:in response to selecting the particular designer profile from the one ormore designer profiles: automatically generating, by the computercollaboration computer, an electronic digital collaboration invitationand transmitting the electronic digital collaboration invitation to asecond user interface executing on a second user device associated withthe second user having the particular designer profile; in response toreceiving an acceptance of the electronic digital collaborationinvitation: granting the second user access to the product descriptiondata as an editor; transmitting, from the computer collaborationcomputer to the second user device associated with the second user, theproduct description data for rendering the interactive digital design inthe second user interface executing on the second user device; receivinga first modification to the interactive digital design from the seconduser interface; automatically generating first updated productdescription data by updating the product description data based on thefirst modification and propagating the first updated product descriptiondata to the first user interface and to the second user interface tocause the first user interface and the second user interface to updatetheir displays of the interactive digital design based on the firstupdated product description data.
 10. The one or more non-transitorycomputer readable storage media of claim 9, storing additionalinstructions for: in response to receiving an editing request from thefirst user interface to edit the interactive digital design: grantingfirst user access to the first product description data as an editor;transmitting, from the computer collaboration computer to a first userdevice associated with the first user, the first updated productdescription data for rendering the interactive digital design in theuser interface executing on the first user device; receiving a secondmodification to the first updated product description data from thefirst user interface; automatically generating second updated productdescription data by updating the first product description data based onthe second modification and propagating the second updated productdescription data to the first user interface and to the second userinterface to cause the first user interface and the second userinterface to update their displays of the interactive digital designbased on the second updated product description data.
 11. The one ormore non-transitory computer readable storage media of claim 8, whereingranting access to the product description data is based on a roleassigned a user, wherein the role is selected from one or more of: acustomer role, a customer support agent role, a graphics designer role,a customer peer role, or a custom product artist role.
 12. The one ormore non-transitory computer readable storage media of claim 8, whereina designer profile, of the one or more designer profiles, comprises oneor more of: a designer name, one or more designing styles, one or morecolor palettes, one or more media, one or more design samples, one ormore designer's specialties, one or more designer's availabilities, oneor more designer's ratings, or one or more designer's scores.
 13. Theone or more non-transitory computer readable storage media of claim 8,wherein the electronic digital request for the assistance incollaborating on the interactive digital design is received from thefirst user interface in response to the first user selecting, from thefirst user interface, one or more of: an explicit request selector, anassistant search selector, a help selector, a helpful tool selector, anexploring option selector, a text chat channel selector, a video chatchannel selector, an email selector.
 14. The one or more non-transitorycomputer readable storage media of claim 10, wherein each of the firstmodification and the second modification is transmitted as a serializedkey-value pair and associated data that capture details of amodification; wherein each of the first modification and the secondmodification is transmitted to a product options framework that managesthe interactive digital design and the product description data of aproduct description; wherein each of the first modification and thesecond modification is stored in a journaled list associated with theproduct description; wherein each of the first modification and thesecond modification is used to modify a single product attribute of theinteractive digital design.
 15. A computer collaboration computercomprising: a memory unit; one or more processors; and a computercollaborator performing: determining a particular designer profile fromone or more designer profiles; automatically generating, by a computercollaboration computer, an electronic digital collaboration invitationand transmitting the electronic digital collaboration invitation to asecond user interface executing on a second user device associated witha second user having the particular designer profile; in response toreceiving an acceptance of the electronic digital collaborationinvitation from the second user device: transmitting, from the computercollaboration computer to the second user device associated with thesecond user, product description data for rendering interactive digitaldesign in the second user interface executing on the second user device;wherein the product description data comprise a plurality of key-valuepairs for the interactive digital design; wherein a key-value pair ofthe plurality of key-value pairs for the interactive digital designincludes a key, which is a property name of the interactive digitaldesign, and a value, which is the value of an associated property nameof the interactive digital design; receiving a first modification to theinteractive digital design from the second user interface; wherein thefirst modification includes one or more modifications to one or morekey-value pairs from the plurality of key-value pairs; automaticallygenerating first updated product description data by updating theproduct description data based on the first modification and propagatingthe first updated product description data to a first user interface andto the second user interface to cause the first user interface and thesecond user interface to update their displays of the interactivedigital design based on the first updated product description data;wherein the plurality of key-value pairs are translated intomanufacturing instructions; sending the manufacturing instructions to amanufacturer to cause the manufacturer to custom manufacture, based onthe manufacturing instructions, a physical product corresponding to theinteractive digital design.
 16. The computer collaboration computer ofclaim 15, wherein the computer collaborator further performs: inresponse to selecting the particular designer profile from the one ormore designer profiles: automatically generating, by the computercollaboration computer, an electronic digital collaboration invitationand transmitting the electronic digital collaboration invitation to asecond user interface executing on a second user device associated withthe second user having the particular designer profile; in response toreceiving an acceptance of the electronic digital collaborationinvitation: granting the second user access to the product descriptiondata as an editor; transmitting, from the computer collaborationcomputer to the second user device associated with the second user, theproduct description data for rendering the interactive digital design inthe second user interface executing on the second user device; receivinga first modification to the interactive digital design from the seconduser interface; automatically generating first updated productdescription data by updating the product description data based on thefirst modification and propagating the first updated product descriptiondata to the first user interface and to the second user interface tocause the first user interface and the second user interface to updatetheir displays of the interactive digital design based on the firstupdated product description data.
 17. The computer collaborationcomputer of claim 16, wherein the computer collaborator furtherperforms: in response to receiving an editing request from the firstuser interface to edit the interactive digital design; granting firstuser access to the first product description data as an editor;transmitting, from the computer collaboration computer to a first userdevice associated with the first user, the first updated productdescription data for rendering the interactive digital design in theuser interface executing on the first user device; receiving a secondmodification to the first updated product description data from thefirst user interface; automatically generating second updated productdescription data by updating the first product description data based onthe second modification and propagating the second updated productdescription data to the first user interface and to the second userinterface to cause the first user interface and the second userinterface to update their displays of the interactive digital designbased on the second updated product description data.
 18. The computercollaboration computer of claim 15, wherein granting access to theproduct description data is based on a role assigned a user, wherein therole is selected from one or more of: a customer role, a customersupport agent role, a graphics designer role, a customer peer role, or acustom product artist role.
 19. The computer collaboration computer ofclaim 15, wherein a designer profile, of the one or more designerprofiles, comprises one or more of: a designer name, one or moredesigning styles, one or more color palettes, one or more media, one ormore design samples, one or more designer's specialties, one or moredesigner's availabilities, one or more designer's ratings, or one ormore designer's scores.
 20. The computer collaboration computer of claim15, wherein the electronic digital request for the assistance incollaborating on the interactive digital design is received from thefirst user interface in response to the first user selecting, from thefirst user interface, one or more of: an explicit request selector, anassistant search selector, a help selector, a helpful tool selector, anexploring option selector, a text chat channel selector, a video chatchannel selector, an email selector.